СТАТИСТИЧНЕ ПІДҐРУНТЯ ФОРМУВАННЯ БІЗНЕС-МОДЕЛІ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Abstract

This article is devoted to the problem of forming the right array of information for the formation of an effective business model of the enterprise. The authors stated that in the conditions of digital transformation, statistical information is becoming more and more freely accessible, which, on the one hand, is positive, as it allows comprehensive research of any economic processes; and on the other hand, this leads to overloading of the system, the impossibility of distinguishing the main and reliable, and as a result – those parameters that have the highest degree of influence and effectiveness on the enterprise are not always taken into account. The processes of digitization of the economy have greatly facilitated the processes of access to various types of information. It became available to use statistical information in the implementation of scientific activities, development of strategies and formation of business models, management decisions, etc. The fact that digital transformation has a positive effect on the acceleration of all digital processes and allows for a significant increase in work productivity is undeniable. However, due to the large amount of statistical information, it is often quite difficult to assess its relevance and truthfulness. When forming a business model for business development, the timeliness of its implementation and the possibility of adjustment are important. Accordingly, the availability of statistical information and its correct and effective use allows to speed up such processes and remain on the market with the appropriate level of competitiveness. In the process of research, the main criteria were determined, which, according to the authors, should have a statistical basis when forming a business model, possible errors and problems arising during the collection, processing and use of statistical information were outlined, the impact of digital transformation on the effectiveness of building a business model of domestic enterprises was clarified enterprises. The authors of the article summarized the problems of forming a statistical foundation when developing a business model of an enterprise and proposed the main criteria that require digital support.