BUSINESS MODEL IN STRATEGIC MANAGEMENT OF INDUSTRIAL ENTERPRISE

Abstract

The author substantiates the necessity of changing the traditional paradigm of the develop-ment of strategic management theories and the formation of business models that have been developed within the economic mainstream. This paradigm does not allow the correct integration of cultural and institutional variables into the developed models and concepts due to exogenous interpretation of their nature. To develop a realistic vision of the mechanisms for forming a business model, an industrial enterprise is proposed to take into account the drastic changes in the cognitive environment that have occurred in the social sciences over the past decades. The article substantiates the position that it is advisable to develop a con-ceptual ap¬proach to the study of business models of industrial enterprises in accordance with the intersubjective nature of economic changes. The place and role of the business model in strategic enterprise management as a special class of complex, self-developing and open system are shown. On this basis, it considered the important aspects of the ap-proach that are associated with the formation of the business model of a company sustain-able competitive advantages taking into account changes in the external and internal busi-ness environment, and endogenous effects of cultural and institutional variables on the im-plementation of strategic changes. It is shown that the creation of an effective business model of an enterprise involves the construction of com¬mon economic and value orienta-tions with all interested parties and the implementation of structural changes in the internal and external environment on a mutually beneficial basis based on the strengths and weak-nesses of ways to create values for customers. The article describes the key components of the business model of the industrial enterprise, peculiarities of forming organizational abili-ties, the main areas of the business model, as well as the peculiarity of the formation of innovative business models in the changing techno-economic paradigm and choice success-ful option for innovative business models. The proposed approach creates a conceptual framework for further study of the processes of creating innovative business models of en-terprises.