НАПРЯМИ АДАПТАЦІЇ ВІТЧИЗНЯНИХ ПІДПРИЄМСТВ ДО ЗМІННИХ ФІНАНСОВИХ УМОВ

Abstract

The article considers the key aspects of adaptation of enterprises to changing financial conditions in the conditions of globalization and digital transformation. The authors emphasize the importance of analyzing the external environment, optimizing financial management, diversifying funding sources, as well as the role of internal audit and control in the process of enterprise adaptation. Special attention is paid to the challenges and opportunities that arise for enterprises as a result of digital transformation. The article is based on the analysis of modern research, publications and practical experience of companies. The research findings can be useful for company managers, financial directors, auditors and other specialists in the field of management and finance. The article also emphasizes the need for continuous training and development of personnel in the context of adaptation to digital innovations. Education and training of employees are identified as key elements of successful digital transformation. The authors also consider the issue of corporate culture and its influence on the process of adaptation of the enterprise to changing conditions. The article presents recommendations for the implementation of modern technological solutions, in particular cloud technologies, artificial intelligence and blockchain, which can contribute to increasing the efficiency of business processes and provide competitive advantages in the market. It is substantiated that adaptation to changing financial conditions and digital transformation requires a comprehensive approach that combines strategic planning, innovative technologies and human capital. Only such an approach will allow enterprises not only to survive in conditions of rapid changes, but also to prosper, ensuring stable development and long-term success in the market. The issue of ethics and social responsibility in the conditions of digital transformation is considered. It is important to ensure that innovative solutions and technologies are used in the interests of the community, respecting the principles of transparency, confidentiality and data security. Only a comprehensive approach to this challenge will allow enterprises to reach new horizons of development and ensure their competitiveness in the future.