Activity Of Domestic Enterprises Research Articles

Алгоритм антикризового управління підприємства

The article devotes to the study of the enterprise crisis management process. In recent years, a large number of enterprises in Ukraine have suffered losses. This result related to both the internal problems in the country and the emergence of a new coronavirus crisis. Thus, in the conditions of unstable development of both world and domestic economy, the formation of the crisis management system is important for enterprises. Thus, the enterprise crisis management algorithm offered, which takes into account the peculiarities of the activity of small, medium and large business entities. The algorithm consists of the following stages: diagnostics of the business entity (small, medium, large), determining the crisis and its causes, developing a strategy to eliminate the threat, developing crisis measures to eliminate the threat, implementation of selected measures and monitoring their implementation, identifying the reasons for the ineffectiveness of measures (in case of overcoming the crisis) and eliminating the threat. There is a significant difference in crisis management between different businesses at the diagnostic stage. For small businesses, the diagnosis consists of assessing revenue, profitability, working capital. Diagnosis of medium-sized enterprises should be comprehensive and cover all areas of enterprise activity. Diagnosis of large enterprises consists of both comprehensive diagnostics and models for assessing the level of bankruptcy. Crisis management strategies and measures for small, medium and large businesses are common; however, the choice should take into account the possibility of their implementation in a particular enterprise. Depending on the stage of the crisis, the recommended strategies and crisis management measures. In consequence of the proposed algorithm, the company will be able to timely identify and overcome threats, and ensure continuous monitoring of its activities. It was indicated the practical significance of the above algorithm, which consists in early detection and consistent overcoming of problems in the activity of domestic enterprises in an unstable economic environment.

ІННОВАЦІЙНО-ІНВЕСТИЦІЙНА ПОЛІТИКА ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВІЗАЦІЇ

The investigation has defined the relevance of the topic which lays in the need of studying of questions related to the innovative investment policy of enterprises in conditions of digitalization as well were identified not enough studied aspects in this direction. The article presents features of innovation and investment policy of enterprises in the context of digital transformation in the country. Such features are related to the development of digital infrastructure, digital literacy of the population, the degree of state involvement in these processes, and the expected social, economic, technological and environmental effects. Was studied the experience of the developed countries on this issue and considered the possibility of applying some innovative investment models in domestic practice. Was Performed an analysis of innovation and investment activities in terms of economic activities and region, which indicates a low level of innovation activity and investment attractiveness. At the same time, the data of the official statistics testify that in the first place of the direction of investment in innovations are the expenses for procurement of machines, equipment, and software. However, in recent years there has been an increase in investment in the IT sector. Was performed grouping of development endeavors by volume of investment was carried out, which showed that most investments are directed to the development of blockchain technologies, artificial intelligence, and robotics. Was studied innovative investment activity in the IT sector and identified the effects of such activities of enterprises in terms of social, economic, technological, and environmental transformations, as well as conditions that procure them. Conclusions were made about the need for active participation of the state in the development and implementation of innovative investment policy for enterprises. Proposed measures to support the implementation of innovative investment projects that will accelerate the digital transformation of advanced technologies in the activities of domestic enterprises, etc.

ЗВІТ ПРО УПРАВЛІННЯ: ІДЕНТИФІКАЦІЯ, СТРУКТУРА, РОЗКРИТТЯ ІНФОРМАЦІЇ

The article reviews the peculiarities of the formation of the Management Report, its structure. Based on the above, we can formulate the task of the study, which is to identify and develop the structural content of the management report, which is designed to provide a theoretical foundation for the concept of accounting and analysis in sustainable development. Suggestions for disclosure in the Report on the management of information on social and environmental aspects of the enterprise. It is established that the performance indicators of enterprises (companies) given in the Management Report are the best means of convincing the reliability of the enterprise. It is justified that the management report is useful for all stakeholders. The combination of financial and non-financial reporting will allow companies to establish a link between organizational strategy, financial performance and the components of sustainable development, including social and environmental aspects of activities. The potential of financial indicators will be highlighted by content that can be used to reveal their essence so that they are understandable to users. This includes financial statements, longterm development plans, cases, technological features of production and areas of technology improvement, etc. The components of the management report are considered on the example of the trade network of Silpo-Food LLC, which belongs to the company FOZZY GROUP. In the management report, Silpo-Food LLC also discloses environmental aspects of its activities, where it provides information on the impact of the company’s activities on ecosystems, develops environmental protection measures and takes into account the use of ecosystem services: rational use of water; greenhouse gas emissions, energy consumption, etc. In the area of “Social aspects and personnel policy” provides information on “encouragement (motivation) of employees; labor protection and safety; measures to combat corruption and bribery, etc.”. The need to form an integrated reporting model, which will provide more complete information about the activities of domestic enterprises, eliminate the shortcomings of information management system and reflect in more detail the financial risks and opportunities of economic entities.

ЭФФЕКТИВНОЕ ИСПОЛЬЗОВАНИЕ НАУЧНО- ТЕХНОЛОГИЧЕСКОГО ПОТЕНЦИАЛА В НАЦИОНАЛЬНОЙ ИННОВАЦИОННОЙ СИСТЕМЕ

The article deals with the issues of effective use of scientific and technological potential in the national innovation system. The analysis of indicators of innovative activity of domestic enterprises for the period under study is presented. The problems of introducing technological innovations at domestic enterprises and the peculiarities of using infrastructural, production-technological, personnel and financial capabilities of companies are identified. The role of the state in the development and implementation of programs for innovative development of companies, the development of the domestic market for innovations and the creation of innovative scientific and technological centers is noted. The available statistical data indicate an increase in the number of organizations implementing technological innovations through the development of their innovative potential, which corresponds to the national goals and strategic objectives of the development of the Russian Federation for the long term.

STIMULATION THE PROCESSES OF ENVIRONMENTAL PROTECTION IN THE MILITARY- INDUSTRIAL COMPLEX OF UKRAINE�

Topicality, aim and tasks. The purpose of the article is to develop theoretical and applied proposals that should justify the feasibility of systemic long-term measures to stimulate the processes of greening the military-industrial complex of Ukraine as one of the forms of its modernization in the context of European and world requirements defense industry and military formations. The urgency of the problem of stimulating the introduction of greening of the military-industrial complex is growing today due to the need for support of activities of domestic enterprises of the defense industry and military formations of Ukraine in hostilities in eastern Ukraine and annexation. Research results. The tools of the mechanism of ecologically conscious management of the components of the military-industrial complex of Ukraine in accordance with the main vectors of development of the defense sector in the field of environmental protection are considered. There is a well-founded difference in the tools for stimulating greening processes for different subjects of the military-industrial complex. A set of measures to increase resource conservation and minimize the negative environmental impact of military formations, defense companies and other military-industrial complex entities are considered. Conclusion. One of the vectors of modernization of the domestic military-industrial complex and competitiveness of Ukrainian weapons and military equipment on the world market is the introduction of environmentally friendly development of the defense sector, introduction of resource conservation technologies and use of renewable energy sources. Ways to implement environmental requirements through the appropriate environmental management tools at the level of individual components of the military-industrial complex, which creates new opportunities for the development of the domestic defense sector in accordance with European and world requirement, are proposed. Prospects for future research in the field of stimulating the greening of the military-industrial complex are associated with the formation of an appropriate effective system of environmental management in each component of the defense sector.

Social Responsibility of Business: Practical Aspect in the Conditions of Bifurcation

The article deals with an actual issue of industrial enterprises’ economical activity – corporate social responsibility – basics of the national economy’s constant development. Continuation of European integration processes and domestic enterprises’ access to the international market have caused a tendency of gradual transfer of responsibility for solving social problems from state to business subjects. It has been proven that the business’ social responsibility in modern crisis conditions is an economic activity that is oriented to satisfaction of not only own, but social needs. The research focused on practices of domestic enterprises’ social responsibility, the main of which are implementation of improving the labor conditions policy, charity, and help to JFO soldiers. We defined the main incentives and motives of corporate social responsibility implementation in Ukrainian enterprises, the most specific value of which have moral considerations, desire for a company’s reputation improvement, and increase of the personnel’s loyalty. The author generalized the indicators of the business’ corporate social responsibility effectiveness estimation from the point of view of the enterprise’s activity aspects characterization, mostly used in international practice. We researched the ways of the international leading companies’ social responsibility by the version of Reputation Institute (RI), the world leader in reputational audit and consulting, the main focus of which is on environment protection programs, the use of ecological and natural raw materials, implementation of charity programs, and social projects. When comparing activity of Ukrainian and foreign enterprises in the sphere of social responsibility, it was determined that activities of the last mentioned are more directed to the problems of the inner environment: improvement of labor conditions, increase of the personnel’s health level. It is shown in modern crisis conditions, with the whole world in such conditions, that corporate social responsibility is approved as a necessary condition of the business’ continuity and is demonstrated with the companies’ initiations in help to hospitals, healthcare, safety of the personnel and their families, and support of socially-vulnerable groups. We have analyzed the ways to help in the fight against COVID-19 by the leading companies of Ukraine and the world and justified the main reasons of the business’ corporate social responsibility implementation necessity in the activity of domestic enterprises. JEL classіfіcatіon: М14 Manuscript received 27.04.2020

Institutional conditions for innovative development of the domestic agri-food market

This article is a study of the issues of innovative development of the agricultural sector of the Russian Federation. Reviewed and analyzed the causes of low innovation activity of domestic enterprises, to analyze foreign institutional approach for establishing innovation systems in the agricultural sector and the possibilities of its application in domestic practice. Elements of the institutional structure of the agricultural economy are classified, and measures for its development as a key element of the innovative type of agricultural economy are defined.

THE ROLE OF BRAND MANAGEMENT IN THE STRATEGIC DEVELOPMENT OF TRADE ENTERPRISES

Introduction. Changes in business conditions necessitate the use of new approaches to strategic management to ensure the development of a commercial enterprise. This is necessary for making rational decisions, increasing the coordination of management processes, increasing the efficiency of the trading company in conditions of increased competition. An important element of the strategic development of a commercial enterprise is the use of brand management. The purpose of the research is to substantiate the role of brand management in the strategic development of commercial enterprises. Results. The importance of the strategic aspect in the activity of a trade enterprise is revealed. The reasons for unsuccessful implementation of the strategy by trade enterprises are described. The role of the brand in ensuring customer loyalty is substantiated. The purchasing advantages of the brand, which are provided by the presence of the brand, are determined. The main sources of brand value formation are described (experience of use, user perception, persuasiveness, external aspect, name and reputation of the manufacturer, emotional grounds). The functions of the brand (determination of the position of the brand among competing brands, practicality, guarantee, optimization, personalization, consistency, aesthetics) are presented and the expediency of its use in the activities of a commercial enterprise is substantiated. The importance of brand individuality is noted and its essence and components are characterized. The necessity of forming consumer confidence in the brand of a trade enterprise is substantiated. It is proved that the use of the brand provides the formation of competitive advantages of the trading company in the market. Conclusions. The role of brand management in the strategic development of a commercial enterprise is substantiated. The features that need to be taken into account in the process of forming a brand strategy are identified. There is an active growth of supply in the market of goods and services, which causes trends in the role of consumers in the activities of domestic enterprises. Key words: brand management, strategic development, strategic management, strategy, trade enterprise.

ФОРМУВАННЯ ДИНАМІЧНОГО ПОТЕНЦІАЛУ СТРАХОВОГО РИНКУ УКРАЇНИ

Formulation of the problem. The article presents the author's opinion on the peculiarities of the functioning of the Ukrainian insurance market and the specificity of its dynamic potential formation. The urgen cy of the problem is justified by the rapid changes in the financial market, namely, insurance services in connection with the spread of negative expectations of production structures, based on the global forecasts of the next global financial crisis and the global recession. The purpose of the article is to express the characteristics of the current state of the insurance market in Ukraine and the formation of methodological provisions for the dynamic analysis of the potential of the insurance market, taking into account the influence of environmental factors. The object of the study is the process of dynamic analysis of the potential of the insurance market, taking into account the influence of environmental factors. Methods used in the study. Methodological basis of the study were the methods and principles of scientific knowledge, general and specific methods used to justify the determination of the specificity of the dynamic analysis of the potential of the insurance market, taking into account the influence of environmental factors. The hypothesis of the study was the assumption that long -term government support for the insurance market helps stimulate demand with a gradual increase in capitalization. Presenting main material. It is emphasized that in the conditions of limitation of financial resources in the activity of domestic enterprises, it is necessary to rely on updating the system of financial regulation in the country, in particular at the expense of insurance instruments, to direct its activities to attract additional financial resources. Express characteristics of the insurance market of Ukraine are given, dynamic and structural analysis of insurance market indicators and main insurance services is carried out. Recommendations for dynamic analysis of the potential of the insurance market are offered, which are based on the principles of sustainable development analysis. Originality and practical significance of the study. The study identified the need to improve the situation in the insurance market through the implementation of a number of systematic multi -vector measures aimed at eliminating both chronic problems and caused by the global financial crisis. Particular emphasis in terms of practical implementation is recommended to activate the investment potential of the insurance market, the formation of effective market mechanisms for attracting investment resources in the national economy by ensuring the effective functioning of the insurance market. Conclusions and prospects for further research. The conducted research proves that the factor that ensures the growth of the insurance market from the supply side should be the increase of capitalization of national insurers. Under these conditions, subordinated loans and measures to stimulate the refinancing of profits of insurance companies will gain special urgency. Creating favorable conditions for the development of insurance requires deep theoretical research and scientific advice, which can be an important factor in the effective functioning of the national insurance market.

The Strategy of Innovative Development of Economy of Ukraine till 2030

The Strategy of the development of the innovative activity sphere for the period up to 2030 approved by the Government of Ukraine has been analyzed in the article. It was determined that the innovative activity sphere has several disadvantages. The following issues have not been considered: application of tax privileges for the activation of innovative activity of domestic enterprises; implementation of the list of specific innovative projects, which are fully or partially financed from the state budget; direct connection of the state with business and society; mechanism of interaction between universities and domestic enterprises; people responsible for the implementation of the Country Innovation Strategy at the state and local levels have not been assigned; the priority of public procurement of high-tech products from domestic manufacturers has not been established; mechanisms of annual monitoring and control of the stages of strategy implementation have not been defined. The ways of overcoming these issues have been provided in the article. An algorithm of the implementation of the Innovative Development Strategy of Ukraine until 2030 has been developed and suggested, which will make the state policy in the sphere of innovation activity more systematic and advanced. The suggested algorithm of strategy implementation consists of five main stages: preparatory, computational, organizational, practical implementation and result from analysis. At each of these stages, the functions and responsibilities of each participant in the innovation process are defined: the state, research institutions, local governments, and business structures. The deadlines for the implementation of necessary transformations and practical mechanisms for their realization have been determined. The role of state bodies as the main organizational element of the Strategy development is highlighted. The algorithm of the realization of the Strategy of Innovative Development of the Ukrainian Economy suggested by the author will ensure the consistent and gradual implementation of the structural elements of the national innovation system, its effective transformation, and further development, since each step of the Strategy is a logical stage of implementing a comprehensive program to ensure the development of innovative relations in the state’s economy.

INFLUENCE OF CAPITAL EXTRACT ON OFFSHORE ZONES

The principles of energy saving policy are considered, which will help to implement an active policy of energy efficiency improvement. It is established that the introduction of the principles of energy saving policy in the activities of domestic enterprises will help increase their energy efficiency, which, in turn, is a major factor in improving the efficiency of production activities. The main objectives of energy efficiency policy at the macro and macro levels are highlighted. The list of concrete functions of management of process of energy saving at the enterprise is given. The components of energy efficiency design are singled out. The main measures in the field of energy saving at enterprises are identified. It is established that the goals of energy saving policy are global in nature and are determined by current trends in energy development, namely: energy supply (provision of quality energy resources under conditions of their uninterrupted supply), energy availability (energy resources must have a market-based price). on ecology). It is established that the policy should be based on the results of economic and energy surveys of all production and non-production units. Currently, the main factor in shaping the energy efficiency of machine-building enterprises is the creation of an effective system for improving energy efficiency.

Strategic planning of enterprises activities: theoretical aspects

Purpose. The aim of the article is to study theoretical and methodological bases of strategic planning and features of its implementation in the practical activity of enterprises in modern conditions. Methodology of research. Scientific works of scholars on the strategic planning of an enterprise activity are the theoretical and methodological bases of the research. The article uses general scientific methods of research such as comparison and theoretical generalization methods to study the essence of strategic planning and the enterprise strategy, abstract and logical methods to identify the prerequisites of strategic planning and requirements for its implementation, analysis and synthesis methods to determine the principles of strategic planning. Findings. The article investigates the essence, significance, and purpose of strategic planning of enterprises activities in modern conditions. It identifies prerequisites for implementing strategic planning into activities of domestic enterprises. The study presents the main advantages and disadvantages of strategic planning. It identifies the obstacles for the practical implementation of strategic planning at enterprises. The article highlights the main requirements for strategic planning that will prevent problems in the future and the most important principles that will help increase the effectiveness of strategic planning at enterprises. Originality. The study substantiates the necessity of establishing certain requirements for strategic planning which will allow achieving the desired goal. It identifies the most important principles that affect the effectiveness of the strategic planning process. Practical value. The obtained results of the research aim to improve strategic planning by complying with certain requirements and principles during the implementation of strategic planning in practical enterprises activities in modern conditions. Key words: planning, strategic planning, strategy, strategic plan, advantages of strategic planning, disadvantages of strategic planning, principles.

АКТУАЛІЗАЦІЯ ПРОБЛЕМ І НОВЕЛИ ТЕОРЕТИКО-ПРАВОВИХ СЕГМЕНТІВ ОКРЕМИХ ПРОЦЕДУР БАНКРУТСТВА

The article is devoted to the issues of actualization of problems and novelties in the context of theoretical and legal segments of the bankruptcy procedure. The activities of economic entities are influenced by external and internal factors, but the issues of their solution remain in most cases in the discussions of politicians, scientists and representatives of the business environment. The effectiveness of legal entities has recently proved that the application of bankruptcy proceedings has intensified. However, remediation issues do not always have and receive adequate support. The consequence of these phenomena is the cessation of activities not only of small and medium-sized businesses, but also of individual large businesses. The main task of modern enterprises on the verge of bankruptcy is to develop tools and tools that allow to predict and analyze potential crises, to design options for their resolution and the appropriate information and economic base of management. Practical entrepreneurial activity proves that a number of issues remain unresolved and need more in-depth research and attention. This phenomenon indicates the modernity and relevance of the study given the realities of the functioning of legal entities. The article draws attention to the legislative regulation of bankruptcy procedures, identifies the priorities of legislative initiatives. The question of the scientific position of scientists concerning the characteristic of the conceptual categories "bankruptcy" and "remediation" is investigated. The author's vision of the essential characteristics of these categories is given, the substantiation of expediency of their adaptation in activity of domestic enterprises is given. A package of anti-crisis management measures has been developed taking into account the current realities of doing business. Proposals for improving the legislative regulation from the standpoint of reorganization procedures are presented. The development, approval and adaptation of the "Regulations on the stages of remediation" is proposed. From the author's point of view, it is expedient to include in the structure of the legislative regulator: conceptual apparatus for reorganization procedure, definition of methods and techniques of evaluation of clearly defined criteria with establishment of their normative limits, coverage of monitoring procedures.

Управління результативністю діяльності підприємства на міжнародних ринках

Ukraine's choice of the path to European integration places new demands on the activities of domestic enterprises in international markets. Given the fact that foreign economic activity plays a crucial role in strengthening integration processes, guarantees the prerequisites for active development of production on an innovative basis, it is important to study the problems of enterprise performance in entering new markets. The urgency of the researched problem consists in consideration of possible ways of maintenance of increase of efficiency of activity of the enterprises realizing the production in the international markets. The purpose of the article is to assess the main indicators of the effectiveness of foreign economic activity of machine-building enterprises of Ukraine, to determine the priority areas for further development of domestic industry in international markets. According to the results of the study of performance indicators of PJSC Kryukiv Carriage Plant a number of unresolved issues were identified, which do not allow to reach the desired level, and suggested ways to reduce the negative effects of identified problems through steps to increase the intensity of foreign economic activity. products in accordance with the current situation in modern business conditions.

Development of foreign economic activity of ukrainian enterprises under conditions of economic globalization

In today’s globalized world, international trade, which covers the totality of foreign trade of all countries of the world, is a powerful force of economic development. The economic development of any country is impossible without its active participation in trade relations with other countries of the world. The rapid formation of the global economy contributes to the emergence of a number of opportunities for both large and small businesses. The article considers both advantages and disadvantages of globalization of economy. The article claims that in the current conditions of technological development and rapid integration processes, it is necessary to take into account results of globalization, while forming an effective state policy regarding the realization of foreign trade activities. The country participating in the system of global economic relations should have competitive advantages and improve its competitiveness in order to avoid the impact of negative factors. The article reveals the current state of the development of Ukraine’s foreign trade with other countries of the world, as well as explores Ukraine’s exports and imports structure. Despite a significant increase in the cost of exporting goods and services to the world, Ukraine is still an import-dependent country. The currency liberalization contributed to the reduction of prejudice from foreign counterparties, investors and banks, which allowed Ukrainian enterprises to operate fully in foreign markets, which resulted in a significant reduction in the negative foreign trade balance of the country. The new currency law has provided Ukraine with a base for free capital movement, which brought the country closer to European standards. However, despite significant easing in foreign exchange regulation, Ukrainian manufacturers continue to face a number of both internal and external obstacles to boosting their export activity. The article defines further ways of development of foreign economic activity of domestic enterprises in the conditions of globalization. It has been established that the stable development of the economy is possible only in the conditions of maintaining its openness and rapid development of foreign trade.

Обоснование сбалансированного концептуального подхода к процессу цифровизации в аспекте инновационного развития отечественных предприятий

Introduction. One of the priority tasks for our country is to activate the innovative activity of domestic enterprises. The most important modern tool for increasing the activity of innovative development is digitalization. To achieve high efficiency of digital transformation processes in the context of innovation, it is necessary to determine the most promising option for implementing digitalization processes in order to activate and maintain a high level of efficiency in the development and implementation of innovations at domestic enterprises. Theoretical analysis. Existing theoretical approaches to the concept of digitalization define it as a driver of innovative development. The transition to digital technologies transforms the innovative activity of the enterprise, providing a wide range of opportunities, both by improving the efficiency of processes, and by developing and launching new products or services to the market. While there is a lack of scientific interest in issues complementing the digital transformation of the management system, whereas the concept of balanced digital transformation of production and management systems of the enterprise is not considered that determines the low performance of the initiated change processes of innovation. Empirical analysis. It has been revealed that currently the transition to “digital” is carried out mainly in the production sector. At the same time, there is no relationship between digital technologies used in the management system and the production system, which negatively affects both the effectiveness of current and innovative activities, while research by foreign authors shows an increase in profitability as a result of the synergistic effect of simultaneous digital transformation of the management system and production. Results. A conceptual approach to digitalization of innovative activities of domestic enterprises has been proposed, based on synchronous, dynamic, complementary digital transformation of the production and management spheres. It will ensure the achievement of the goals set.

ФОРМУВАННЯ I РЕАЛІЗАЦІЯ СТРАТЕГІЧНИХ НАПРЯМІВ ДІЯЛЬНОСТІ БАНКІВ IЗ ДЕРЖАВНОЮ УЧАСТЮ В УКРАЇНІ

Досліджено специфіку формування і реалізації стратегічних напрямів діяльності банків із державною участю в Україні за період 2015—2018 роки. Мета дослідження полягає в узагальненні особливостей формування стратегічних напрямів діяльності вітчизняних банків із державною участю і специфіки їх реалізації в сучасних умовах України. Розглянуто п’ять упроваджених упродовж досліджуваного періоду в Україні державних стратегій, які стосувалися питання функціонування вітчизняних банків із державною участю. Представлено ключові компоненти та очікуваний результат індивідуальних стратегій банків із державною участю, що були розроблені на основі Державної стратегії «Засади стратегічного реформування державного банківського сектору економіки України» (ухваленої в лютому 2018 року). При визначенні майбутніх векторів діяльності Ощадбанку, ПриватБанку, Укрексімбанку та Укргазбанку намагалися відійти від універсальності в наданні фінансово-кредитних послуг та уникнути майбутніх проявів конкуренції між банками з державною участю. Відповідно до оновленої стратегії діяльність вітчизняних банків із державною участю буде сфокусована на таких сферах: ПриватБанку — на роздрібному бізнесі; Ощадбанку — на клієнтах малого і середнього бізнесу; Укрексімбанку — на фінансуванні експортно-імпортної діяльності вітчизняних підприємств; Укргазбанку — на впровадженні концепції «екобанкінгу». Окреслено потенційні проблемні питання, пов’язані з реалізацією Державної стратегії «Засади стратегічного реформування державного банківського сектору економіки України» (ухваленої в лютому 2018 року).

FEATURES OF THE FORMATION OF BUSINESS SOCIAL RESPONSIBILITY IN UKRAINE

The article is devoted to the analysis of peculiarities of formation of business social responsibility. Increasing the level of competition in the domestic market promotes the search for new managerial decisions, one of which is the introduction of social responsibility in the activities of domestic enterprises. An important issue today is the study of the benefits of implementation and effective approaches to the implementation of social responsibility of business for domestic enterprises as an integral part of entrepreneurship in the system of national economy and justification of the benefits of such activities. The approaches of scientists and international organizations to the concept of social responsibility are researched. The advantages of introduction of business social responsibility in the national practice are determined. The effective approaches to realization of business social responsibility for domestic enterprises are substantiated as an integral part of entrepreneurship in the system of national economy. The components of levels of business social responsibility are systematized. The concept of business social responsibility is considered. The concept of business social responsibility is effective and tested by international companies as a tool for sustainable development of both society and the country as a whole. Social responsibility is a connecting link between sustainable development of society and the sustainable development of the organization. An important step in its formation is state regulation and support. State policy in the field of social responsibility is an integral part of its systemic development. Such a policy stimulates the dissemination of institutional norms of social responsibility, creates conditions for the business of social investment; it is a series of legislative and additional initiatives aimed at the business community and is realized largely due to the active position of the representatives of society. The necessity of development of effective state policy in the field of social responsibility is emphasized, in this connection the directions of stimulation by the state of development of social programs are highlighted. The practical significance of the results obtained is that their application will contribute to the development of the enterprise and the country as a whole, at the expense of the social benefits received from the introduction of social responsibility at domestic enterprises.

АНАЛІЗ ВПЛИВУ ІННОВАЦІЙ НА РІВЕНЬ ВІДТВОРЕННЯ ЕКОНОМІЧНИХ РЕСУРСІВ

В статті визначено загальну характеристику економічних ресурсів та напрями їх відтворення. Запропоновано класифікацію економічних ресурсів за видами; виокремлено категорію «відтворювані економічні ресурси», яку утворюють об’єкти основних засобів, нематеріальних активів та інтелектуальний потенціал трудових ресурсів.
 Геополітичний конфлікт і негативні макропроцеси в країні призвели до суттєвого зниження інноваційної активності вітчизняних підприємств. Проаналізовано напрями капіталовкладень підприємств у відтворення об’єктів економічних ресурсів, таких як основні засоби, нематеріальні ресурси (активи) та зростання рівня інтелектуального потенціалу трудових ресурсів. Визначено частки таких вкладень за роками. Дослідження статистичних даних та вивчення зовнішніх і внутрішніх факторів показало, що відтворення інтелектуальних, нематеріальних і матеріальних ресурсів, а також інтелектуального потенціалу персоналу відбувається на досить низькому рівні.
 Аналіз джерел фінансування інноваційної діяльності промислових підприємств за їх частками виявив, що пріоритетним джерелом фінансування інноваційної діяльності є власні кошти. Економічний аналіз показав, що економіка України залишається не сприйнятливою до науково-технічних нововведень через низький рівень виробничої бази промисловості та слабке фінансування державою науково-дослідних і дослідно-конструкторських розробок. Висвітлено вплив різних факторів на інноваційну активність підприємств. Обґрунтовано потребу формування ефективної державної науково-технічної та інвестиційної політики, яка має відбуватися з врахуванням основного фактору економічної динаміки – інновацій, які орієнтовані насамперед на зростання продуктивності праці.
 Запропоновано проведення прогнозування і моніторингу проблемних аспектів відтворення економічних ресурсів. Планування заходів відтворення дозволить вітчизняним інноваційно активним підприємствам досягти фінансової стабільності, сприятиме підвищенню результативності інтелектуальної праці та її впливу на економічне зростання країни.

THE NECESSITY FOR DIAGNOSTICS USING IN THE SYSTEM OF ANTICRISIS MANAGEMENT OF AGRICULTURAL INDUSTRY ENTERPRISES

THE NECESSITY FOR DIAGNOSTICS USING IN THE SYSTEM OF ANTICRISIS MANAGEMENT OF AGRICULTURAL INDUSTRY ENTERPRISES