Міжнародне маркетингове дослідження ринку ефірних олій

Abstract

Abstract. International marketing research focuses on identifying and exploring market demand, needs and requirements of particular consumers for goods to substantiate the production and marketing activities of the enterprise and is hence a basis for the activities of the enterprise in international markets and provide an analysis of all components that may affect the effectiveness of international marketing activities. The study has analyzed the state of production, the dynamics of volume of export-import operations for the group of goods "3301 Essential oils and extracted essential oils" for 2016-2020, the prospects for the development of this product group in international markets have been identified. International marketing research of the essential oils market have been conducted in order to open new opportunities for the development of domestic exports of essential oils. The analysis of the state of economic activities of domestic enterprises in 2016 - 2019 by the volume of production of essential oils basic types, analysis of Ukrainian exports dynamics of the product group "3301 Essential oils and extracted essential oils" from Ukraine in 2016 - 2020 have been carried out, largest partners of Ukraine in implementation of export-import operations for this product group have been identified. Evaluation of the export structure of the product group "3301 Essential oils and extracted essential oils" from Ukraine allowed to draw conclusions about the reliability of importing partners of Ukrainian producers of the inspected product group. The analysis of the indicators of TOP-15 world markets of importers of the product group "3301 Essential oils and extracted essential oils" allowed to draw conclusions about the opening of new opportunities for the development of domestic exports of essential oils to the markets of China, India, Spain and Indonesia and available convergent conditions for Ukrainian producers of essential oils.