STRATEGIC VECTOR IN MANAGING INNOVATIVE DEVELOPMENT OF TELECOMMUNICATION ENTERPRISES

Abstract

The article proposes a comprehensive methodology for managing telecommunications enterprises in accordance with the development management strategy. The study analyzed the state of the service sector in the international market, which includes the activities of telecommunications enterprises. It revealed that the services sector is the fastest growing in the world and makes a greater contribution to global output in contrast to other sectors of the economy. It found that in 2022, the average indicator of the service sector in the world market as a percentage of GDP was more than 53%. The dynamics of development of the service sector in the international communications market in countries such as America, Japan, China and Ukraine analyzed in terms of the dynamics of mobile subscribers per 100 people for the period 2000-2021. Based on the results, it established that during the analyzed period, positive dynamics of mobile subscribers observed in all countries and had an individual development path. Japan and China have a stable development of telecommunications, which characterized by the emergence of new types of high quality. As for Ukraine, during the analyzed period the dynamics of mobile subscribers showed rapid, but not stable growth. It revealed that innovation directly depends on the knowledge and abilities of the subjects of the innovation process, aimed at the sociocultural transformation of a telecommunications enterprise. The decision-making process for introducing a separate innovation into the activities of this enterprise does not take place chaotically, but takes into account its management structure, the level of competence of managers and employees. The stages of strategic management of innovative development of a telecommunications enterprise developed. It recommended understanding the strategic vector of innovative development of these enterprises as a set of measures for the development, implementation, development, production, commercialization and analysis of the effectiveness of innovative solutions.