The formation technology and performance characteristics of coatings based on aqueous dispersions are largely determined by the properties of the initial film-forming materials, which should ensure uniform thin-layer distribution on the substrate surface and the formation of coatings with the required technological complex of properties. Among them, due to their functional properties and relatively low cost, the most widespread are water-dispersion polymer coatings based on acrylic film-formers. In this paper, mathematical models of the structural and rheological dependences of heat-insulating acrylic aqueous dispersions are considered depending on the combined content of hydrophilic-hydrophobic fillers. To describe these dependencies, it is advisable to use equations of the second degree. According to the mathematical theory of experiment, the second-order orthogonal central compositional design makes it possible to predict the behavior of the response function. Carrying out an experiment in accordance with this plan makes it possible to establish the analytical dependence of the response function on the corresponding factors in the form of a polynomial equation of the second degree. The main response functions were: conditionally static yield stress, viscosity at the minimum rate of onset of fracture (initial effective viscosity), viscosity of the “destroyed” structure according to the Newtonian nature of the flow, activation energy of viscous flow at minimum, average and maximum shear rates. On the basis of the established dependences, the optimal ratios of hydrophobized aerosil and aluminosilicate microspheres were selected, the combined use of which makes it possible to reduce shear stresses to create a homogeneous aqueous acrylic dispersion, to predict the activation energy at various technological stages of preparation and application of heat-insulating coatings. The established results made it possible to create a hydrophilic-hydrophobic aqueous acrylic dispersion, which, without the use of surfactants, makes it possible to simplify the production technology of heat-insulating water-dispersion coatings, namely, to exclude the stage of pretreatment of fillers, to reduce the rotation speed of the frame mixer, and also to increase the kinetic stability of the finished dispersion.