The study of neutral electronic excitations directly probed by electron energy loss spectroscopy experiments allows obtaining important insight about the physical origin of the charge density wave (CDW) transition in solids. In particular it allows us to disentangle purely phononic mechanisms from the excitonic insulator scenario which is associated to a purely electronic mechanism. As a matter of fact, while the the loss function of the excitonic insulators should display negative dispersive features associated to the softening of neutral electronic excitations at the CDW wave vector above the critical temperature, no softening is expected when the driving force is purely phononic. Here we perform a microscopic analysis of the dynamical charge response of CuTe, a material that displays a low-temperature Peierls-like CDW instability. By means of first-principles time-dependent density functional calculations of the loss function, we characterize the plasmon dispersion along the different directions, highlighting the role of the intrinsic structural anisotropy and the effects of the crystal local fields that are responsible for the periodic reappearance of the spectra of the first Brillouin zone as well as the formation of an acousticlike plasmon. Finally, we demonstrate that also in this system, in analogy with other materials displaying excitonic insulator instability, the low energy region of the loss function presents negative dispersive structures at momentum transfer close to the CDW wave vector. This is a feature common to both excitonic insulator transition and Peierls distortion that further highlights how the difference between the two mechanisms is at most quantitative.
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