The acoustic radiation force has been proven as an effective mechanism for displacing particles and bubbles, but it has been mainly applied in a standing wave mode in microfluidics. Alternatively, the use of pulsed traveling acoustic waves could enable new options, but its transient dynamic, which entails the additional complexities of pulse timing, reflections, and the type of waveform, has not yet been fully investigated. To better understand these transient effects, a transient numerical solution and an experimental testbed were developed to gain insights into the displacement of microbubbles when exposed to on- and off-periods of pulsed traveling waves. In this study, a practical sinusoid tone burst excitation at a driving frequency of 0.5 MHz is investigated. Our numerical and experimental results were found to be in good agreement, with only a 13% deviation in the acoustically driven velocity. With greater detail from the numerical solution at a sampling rate of 1 GHz, the fundamental mechanism for the bubble translation was revealed. It was found that the added mass force, gained through the on-period of the pulse, continued to drive the bubble throughout the off-period, enabling a large total displacement, even in the case of low duty-cycle (2%) pulsing. In addition, the results showed greater translational velocity is possible with a lower number of cycles for the same input acoustic energy (constant duty cycle and acoustic pressure amplitude). Overall, this study proposes a new, practical, and scalable approach for the acoustic manipulation of microbubbles for scientific, biomedical, and industrial applications.