Accommodation Businesses Research Articles

Post-Pandemic Assessment of COVID-19’s Impact on Tourist Accommodation Businesses in Tamale Metropolis, Ghana

The study was carried out to ascertain the impact of the COVID-19 pandemic on tourist accommodation businesses in the Tamale Metropolis. Simple random sampling techniques were employed to select 30 tourist accommodation facilities for inclusion in the study. Qualitative data were sourced using semi-structured interview guides and thus analyzed through putting same into themes and sub-themes. The findings revealed that the pandemic had “damming” impacts on tourist accommodation businesses due to travel bans and border closures. In order to control the effects of the pandemic, many hotel managers decided to cancel external contracts, ‘slash’ employees’ pay, terminate some employee appointments and raise or lower service prices to cut down costs. It was also revealed that hotels were often concerned with issues of health and safety and took several precautions to avoid viral infections. The study recommends the adoption of recent technologies such as facial scan, self-check-in and check-out including the use of automatic door technologies to improve safety. Government also needs to swiftly provide financial support for SMEs operating within the tourism and hospitality value chain aimed at revamping the industry.

Designing sustainability changes in a tourist accommodation context from a systems perspective

Pro-sustainability changes are slow and incremental at best in the tourism sector. Research on the topic can take the form of secondary data (e.g., content analysis of strategic documents, social media posts), survey-based intent studies (e.g., willingness to pay), survey-based studies of self-reported behaviors, observation of actual behaviors (e.g., benchmarking studies), lab-based experimental manipulations of measurable behaviors, and, finally, in situ, or field-based, experimental manipulations of measurable behaviors. The latter are some of the rarest studies and are held up as the gold standard for changing behaviors by providing evidence-based, measurable, and actionable sustainability interventions for tourism businesses. This study draws inspiration from a 4-year program of action research into pro-sustainability changes in tourist accommodations. It questions whether any of these approaches are sufficient for changing sustainability-oriented behaviors. This questioning extends to whether the theoretical approaches that underpin even “gold standard experiments” capture the operational contexts of accommodation businesses. It proposes instead that a scaffolded approach, built from a systems map of the theories, tools, experimental findings, interviews with stakeholders and operational context is necessary to create sustainability transformations in tourism businesses. This is a radical departure from the dependent/independent variable approach adopted in traditional scientific methods and that requires a different ontological approach to the science of sustainability. The study has implications for contextualizing intervention-based experimental studies within a wider system of influential factors within tourist accommodations.

DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT (Studi Kasus Pada Masyarakat Pelaku Usaha di Sekitar Objek Wisata Pantai Selong Belanak, Kecamatan. Praya Barat, Kabupaten. Lombok Tengah)

Selong Belanak is a village located in the southern part of Central Lombok Regency and is in West Nusa Tenggara Province which has a lot of marine tourism potential. Seeing the existing potential, local governments and communities have made various tourism development efforts consisting of tourist attractions, promotion or marketing, tourist markets, transportation, as well as tourist facilities and services to increase the number of tourists. The research results show that the components of tourism development consist of tourist attractions, promotion or marketing, transportation tourism markets and tourist facilities and services. The development of Selong Belanak Beach tourism has an impact on the welfare of the people of Selong Belanak Village who are around the tourist attraction. The significant impact felt by the people of Selong Belanak is the opening of business opportunities, these business opportunities consist of culinary businesses, accommodation businesses, laundry businesses, surfing, shops, grocery stores, motorbike rental services and guide rental services

Law on the Rights of Partys in the Tourism Accommodation Business: An Exploratory Study from Vietnam

Law on the Rights of Partys in the Tourism Accommodation Business: An Exploratory Study from Vietnam

Usage of Safe Tourism Certificate on Accommodation Business’ Websites: The Case of Antalya

Covid-19 ve sonrasında, turizm sektörünü canlandırmak amacıyla T.C. Kültür ve Turizm Bakanlığı, ‘Güvenli Turizm Sertifika (GTS) Programını’ geliştirmiştir. Bu program, turistlerin endişesiz bir tatil deneyimi yaşayabilmeleri için turizm işletmelerinin önemli sağlık tedbirlerini ve özel önlemleri almalarının gerekliliğini vurgulamaktadır. Böylece belirlenen kriterleri yerine getirerek güven duygusu oluşturulması hedeflenmektedir. Bu araştırmada Antalya’daki güvenli turizm sertifikasına sahip konaklama tesislerinin web sitelerinde bu belgenin olup olmama ve nasıl kullanıldığı durumunun incelenmesi amaçlanmıştır. Konaklama tesislerine ait bilgilerin elde edilmesinde Türkiye Tanıtım ve Geliştirme Ajansı (TGA) resmî web sitesinden yararlanılmıştır. Araştırmanın sonucunda Antalya’daki 419 konaklama tesisinin GTS belgesine sahip olduğu ve 116 işletmenin (%27,8) web sitelerinde GTS’nin olduğu tespit edilmiştir. Bu konaklama tesilerinin çoğunluğunun tesis kategorisi otel, tesis sınıfı 5 yıldızlı ve konumuda Alanya’dadır. Araştırmanın önemli bir diğer sonucu ise bu konaklama tesislerinin web sitelerinde GTS’nin çoğunlukla ön yüzde (logo, belge, QR veya bilgilendirme yazısı olarak) yer aldığı ve sertifikanın logosunun daha fazla kullanıldığı görülmüştür. Günümüz koşullarında tüketicilerin hem bilinç düzeyinin arttığı hem de online alışverişe daha fazla alıştığı düşünüldüğünde, konaklama tesislerinin web sitelerini güncel tutarak, sertifika ya da belgelerini paylaşmalarının pazarlama açısından önemli olduğu önerilebilir.

The Effect of Uncertainty Intolerance on Career Anxiety and Career Change Intention: A Case Study of the Hospitality Industry

Purpose –A sudden development can quickly have an impact on the tourism sector because of its fragile structure. There are likely to be employment concerns in such an industry. In this study, it is aimed to determine the effect of intolerance of uncertainty on career anxiety and career change intention, as well as the direction and strength of this effect in accommodation business employees.Design/Methodology/Approach –The questionnaire technique, one of the quantitative research methodologies, was used in the research. The questionnaire form was administered to 402 Antalya-based employees of accommodation businesses. On the obtained data, confirmatorys factor analysis, correlation analysis, and path analysis were performed.Results –As a result of the statistical data obtained, the relations between the variables were determined, and all four research hypotheses developed in order to test the research model created based on these relations were accepted. According to the results, prospective anxiety (PA), which is a sub-dimension of intolerance of uncertainty (IU), positively affects career anxiety, as does inhibitory anxiety (IA), which is also a sub-dimension of intolerance of uncertainty. In addition, the sub-dimensions (PA) and (IA) of intolerance touncertainty negatively affect career change intention.Discussion –It can be said that employees' intolerance to uncertainty, career anxiety, and career change intentions are generally at a moderate level. It has been revealed that employees with a high level of intolerance to uncertainty do not turn to career changes dueto their fear of uncertainty as well as their increased career anxiety. This result may indicate the existence of unhappy employees in the sector.

Fixed Ipad Technology as an Innovation Idea in Chain Accommodation Businesses

In this study "Fixed iPad" technology is proposed as an innovative idea in chain accommodation businesses. The use of the proposed technology in accommodation businesses has been discussed and evaluated. In this study, the Diffusion of Innovations Theory is adopted. The idea of a “Fixed iPad” has been proposed to chain accommodation businesses. MAXQDA analysis program was used to visualize the data. The study showed that standards, suitability for the target, cost, and infrastructure are crucial determinants of innovation processes. It has been determined that chain accommodation enterprises cannot make decisions outside the standards. It has been determined that conducting R&D studies can be beneficial in innovation processes. In general, there is the opinion that the proposed innovation can have a positive effect on performance, satisfaction, and competition. A framework for the acceptance of innovations has been developed for chain accommodation businesses. This framework can be a prediction of innovation behavior toward chain accommodation businesses.

Real Time Marketing in Accommodation Businesses: A Review on Social Media Shares

Dijitalleşme ve teknolojik gelişmeler, tüketim alışkanlıklarının yanı sıra işletmelerin iş süreçlerini çevrimiçi ortamlara aktarmıştır. Diğer bir ifadeyle bir turistik ürün hakkında bilgi edinmek isteyen turistler ile ürünlerini daha geniş kitleye ulaştırmak isteyen turizm işletmeleri, elektronik ortamlarda yürütülen modern uygulamaları tercih etmeye başlamışlardır. Konaklama işletmeleri de modern pazarlama olarak ifade edilen bu süreç içerisinde turizm pazarlama karması elemanlarının faaliyete geçirilmesi için teknolojiden yararlanma amacıyla elektronik pazarlama (e-pazarlama) uygulamalarına yönelmişlerdir. Son yıllarda sosyal medya kullanımının oldukça artması ise e-pazarlamaya yönelik eğilimleri sosyal medya tabanlı yürütülen gerçek zamanlı pazarlama uygulamalarına dönüştürmüştür. Bu araştırmada, grup konaklama işletmelerinin gerçek zamanlı pazarlamaya yönelik sosyal medya sayfalarında yapmış oldukları paylaşımların içerik uyumluluğu ve sağladığı etkileşimin incelenmesi amaçlanmıştır. Nitel araştırma yöntemleri dâhilinde amaçlı örneklem yönteminin benimsendiği bu araştırmada, araştırmanın örneklemini oluşturan dünyanın en büyük grup konaklama işletmeleri olarak saptanan 15 konaklama işletmesinden sosyal medya sayfasına sahip olan 11’i incelemeye alınmıştır. Araştırma ikincil verilere dayalı olarak gerçekleştirilmiş olup etik kurulu izni gerektirmemektedir. Araştırma sonuçlarına göre, gerçek zamanlı pazarlama uygulamalarının daha fazla etkileşim alarak daha geniş kitleye ulaşılması bakımından önemli bir araç olduğu ve konaklama işletmelerinin bu amaçla yapmış oldukları paylaşımlarının içerik bakımından uyumluluk gösterdiği saptanmıştır.

On track to net-zero? Large tourism enterprises and climate change

Much recent research on climate change mitigation has focused on carbon intensities, i.e. emissions per unit of economic value, to better understand interrelationships of decarbonization with value. This paper studies large tourism enterprises, which account for a large share of tourism's emissions. Based on annual reports, the paper evaluates greenhouse gas emission and revenue interrelationships for a total of n = 29 large tourism companies including airlines, cruise lines and accommodation businesses. Together, these companies represent about 13% (365 Mt CO2) of global tourism emissions, generating revenues of US$477 billion (in 2019). The paper tracks their total emissions and emission intensities over the period 2015–2019, revealing that large tourism firms are not on track to net-zero. Results show considerable differences in emission intensities between the three tourism subsectors and between individual firms within the subsectors. These findings are discussed against emission reduction needs to mid-century. There is strong evidence that continued growth at industry's expected rates represents an insurmountable barrier to net-zero, contradicting industry narratives of progressively and successfully engaging with climate change mitigation.

Pengaruh Persepsi Harga terhadap Keputusan Menginap di Villa Gunung Geulis Camp Area Bogor

Tourist accommodation is currently experiencing a growing demand from the public, leading to heightened competition among accommodation businesses. As a result, these businesses are required to continuously innovate by providing excellent services, facilities, and competitive pricing. Consequently, this study aimed to investigate how perceptions of price influenced decision-making at Villa Gunung Geulis Camp in the Bogor Area. The research examined four dimensions related to price perceptions: affordability, price compatibility with product quality, price compatibility with benefits, and price competitiveness. Quantitative methods were employed, and data were collected through questionnaires and interviews. The research sample was determined using Nonprobability Sampling with the Accidental Sampling technique. The validity of the data was assessed using the Pearson Product Moment formula, while the reliability was tested using the Alpha Cronbach technique. The analytical approach used in the study involved simple linear regression analysis, performed using the SPSS Version 25 application. The results of the data analysis demonstrated a significant and positive influence of Variable X Price Perception on the decision to stay at Villa Gunung Geulis Camp in the Bogor Area, both partially and simultaneously. This can be seen from the results of data processing carried out by researchers, namely that price affordability has a significance value of 0.0477 <0.05 and tcount <ttable where this dimension has no significant effect, then the suitability of price with product quality has a significance value of 0.051 <0.05 and tcount < ttable where this dimension has a significant effect, then price compatibility with benefits has a significance value of 0.042 <0.05 and tcount > ttable where this dimension has a significant effect, and price competitiveness has a significance value of 0.000 <0.05 and tcount> ttable where this dimension is significantly influential, then with an fcount value of 11.907 > ftable 3.94 with a significance value of f 0.000 <0.05 where this result shows that all Variable X Price Perceptions influence the Decision to Stay.
 Keywords: Perceived Price, Decision to Stay, Villa

Viet Nam Law on the Rights of Partys in the Tourism Accommodation Business and Some Complete Solutions

Viet Nam Law on the Rights of Partys in the Tourism Accommodation Business and Some Complete Solutions

The Three Dimensions of Small Accommodation Businesses and Their Efficiency

Measuring efficiency and determining factors that may influence it are very important steps to improve the businesses’ competitive position, growth, and sustainability. This paper aims to investigate the efficiency of small accommodation businesses located in Greek non-coastal areas and to determine a set of factors that may affect it, from the perspective of the three dimensions of family businesses (family, business, ownership). The method adopted, in order for the research objective aim to be fulfilled, is the two-stage Data Envelopment Analysis model. In the first stage, the efficiency was estimated from a sample of 150 businesses. In the second stage, the influence of various factors on the examined efficiency was investigated by implementing a Bootstrap Truncated regression. The results showed that the majority of the examined businesses presented a low level of efficiency. Regarding the determination of the factors, it occurred that the manager’s age, ownership form, and business type influenced the relative efficiency level in contrast to the factors of the business’s age, the manager’s sex and education level, the state of succession, as well as the manager’s agricultural employment. By fulfilling the aim of this study, a significant contribution to the relative literature and especially to the hospitality field is offered.

Creative approach to the accommodation industry recovery under changing conditions: a multimethodological intervention

ABSTRACT This study intends to give an impulse to scientists and support to practitioners in order to address both problems of a recovery of the accommodation business under changing conditions and an engagement of the hospitality guests in the interaction with nature. A multimethodological intervention has given a deeper insight into the relationship between both fields: theory and hospitality practice. Based on the study result, the model of the inventive process is proposed to facilitate a flexible finding of a solution to an accommodation business recovery under changing conditions. A series of practical cases are presented to confirm this possibility and show the hotel owners and managers how suggested approach could be used in hospitality practice.

Guidelines for Development of Accommodations Business for Foreign Tourists to Support the Thai Tourism Industry in the Digital Age

This research aimed to study the development of a structural equation model for the accommodation business for foreign tourists, to support the Thai tourism industry in the digital age. Both qualitative and quantitative research methods were used. Quantitative data was collected using questionnaires from 500 entrepreneurs or executives responsible for accommodation businesses in Thailand. Descriptive statistics, reference statistics, and multiple statistics were used for data analysis. The results showed that the guidelines for the development of accommodation businesses for foreign tourists, in order of priority, are: 1) marketing communication (X̅ = 4.31), 2) service quality (X̅ = 4.30), 3) innovation and technology (X̅ = 4.28), and 4) business network (X̅ = 4.24). The hypothesis testing results indicated that resort and hotel businesses pay attention to the development of accommodation businesses for foreign tourists and that the difference was statistically significant at 0.05. The analysis of the developed structural equation model passed the evaluation criteria and was consistent with the empirical data. The probability of chi-squared was 0.144, the relative chi-squared was 1.118, the corresponding index was 0.965, and the root mean squared error was 0.015.

TANTANGAN DAN HAMBATAN PENGUSAHA AKOMODASI LOKAL DALAM MENGELOLA ONLINE TRAVEL AGENT DI NUSA PENIDA

The purpose of this study to find out marketing with online travel agents used by local accommodation entrepreneurs on Nusa Penida Island and how local entrepreneurs manage these OTAs to increase the existence of their accommodation businesses. Entrepreneurs did not understand how to manage online travel agent, such as a lack of concern for maintaining the system and price disparity rates and the lack of ability to carry out innovative promotions through OTA, as well as dependence on offline travel agents. The theory of marketing and OTA have used in this researched, data obtained through interviews and analyzed using qualitative descriptive methods. Research results show thatLocal accommodation entrepreneurs need to increase their network or partners in promoting the accommodation business by registering their property business with online travel agents other than Booking.com and Agoda and actively managing accommodation marketing in maintaining their accommodation business.

Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Grand Livio Hotel Bali

Customer satisfaction for staying guests is very important in the hotel accommodation business. Every hotel is required to be able to guarantee customer satisfaction. Customer satisfaction is influenced by many factors including facilities and service quality. This study aims to determine the effect of facilities and service quality partially and simultaneously on customer satisfaction. The research population is Grand Livio Hotel Bali customers and the research sample is 100. The data analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F Test, t Test and Coefficient of Determination Test. The results showed that facilities had a significant positive effect on customer satisfaction, service quality had a significant positive effect on customer satisfaction and simultaneously facilities and service quality had a significant effect on customer satisfaction. The magnitude of the influence of the variable facilities and service quality on customer satisfaction is 51.3%. Suggestions that can be given by researchers are that the Grand Livio Hotel should add hotel facilities that are still lacking, provide training to employees and provide facilities that suit consumer needs.

The impact of Covid-19 on the Tourism and Accommodation Sector in Lithuanian Rural Areas

This article aims (1) to underline the level of impact of COVID-19 on the accommodation sector in Lithuanian rural areas, (2) to evaluate transformation possibilities and new opportunities for rural tourism, and (3) to present a new model of the tourism future in the regions. The article discusses the historical aspects of the accommodation business in Lithuania, the territorial distribution of accommodation in rural areas of Lithuania, and the impact of the COVID-19 pandemic on the accommodation sector in rural areas. Spatial analysis, together with qualitative and quantitative methods, was used in this research. The primary data for the article were received from the questionnaires filled out by fifty representatives of the Tourism Information Centres from different Lithuanian regions. Also, the analysis is supplemented by the secondary official statistical data. The research results revealed the direct impact of COVID-19 on the accommodation sector in rural regions of Lithuania. The proposed RegTour model contributes to reducing the impact of COVID-19 on the country's economy and promoting the development of new forms of knowledge-based business and the transformation of the sector. Moreover, the research revealed the unexploited opportunities of rural tourism and the possible directions of change.

PERIPHERAL TOURISM ENTREPRENEURS IN A RESOURCE-CONSTRAINED ENVIRONMENT: EVIDENCE FROM EASTERN CAPE PROVINCE, SOUTH AFRICA

The tourism industry is distinguished from many other economic activities by the dominance of small-scale enterprises and micro-firms. Small tourism firms are critical change agents for destinations, local economic development and poverty reduction most especially in peripheral regions. This paper is situated within a growing international literature on tourism entrepreneurship and specifically the characteristics and motivations of small tourism entrepreneurs and their business operations. The research is conducted in Eastern Cape province of South Africa which is a resource-scarce or resource-constrained environment. Results are presented from a survey of 79 Black-owned small accommodation businesses and 19 semi-structured interviews with key stakeholders. It is shown that women own and operate the majority of these small accommodation businesses. These are mainly bed and breakfast establishments or small guest houses for which the clientele is mostly business tourists and government employees in particular. Issues under scrutiny are business motivations, start-up and operational issues. Networking emerges as an important business strategy for these peripheral entrepreneurs to address the challenges of business development. Overall, this study provides original findings and fresh insight into a segment of peripheral entrepreneurs operating in a resource-scarce context.

E-marketing in Accommodation Business Model Innovation at Airbnb in Bali

This study analyzes the implementation of e-marketing in the accommodation business model innovation on Airbnb sites in Bali. Data was collected through observation, in-depth interviews and literature study. Data analysis was descriptive qualitative using Porter's Five Force Models (PFFM). This model is used to analyze competitive forces in marketing accommodation in Bali through the airbnb website. The results showed that the implementation of e-marketing in the innovation of the tourism accommodation business model on the Airbnb site in Bali by applying the PFFM proved to be quite effective. The competitive advantages of the Airbnb site are: multiple listings, two booking process confirmation systems, smaller booking commissions, competitive prices, no disparity rates, ease of registration, and marketing unique accommodation titles. Implementation of Porter's model is used to increase accommodation unit revenue by accepting bookings on the Airbnb situs site.

Employee Retention in Luxury Accommodation Business in Da Nang, Viet Nam

Employee Retention in Luxury Accommodation Business in Da Nang, Viet Nam