Abstract
ABSTRACT This study intends to give an impulse to scientists and support to practitioners in order to address both problems of a recovery of the accommodation business under changing conditions and an engagement of the hospitality guests in the interaction with nature. A multimethodological intervention has given a deeper insight into the relationship between both fields: theory and hospitality practice. Based on the study result, the model of the inventive process is proposed to facilitate a flexible finding of a solution to an accommodation business recovery under changing conditions. A series of practical cases are presented to confirm this possibility and show the hotel owners and managers how suggested approach could be used in hospitality practice.
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