360o Video Research Articles

NEW MARKETING TOOLS IN THE BLOOD SERVICE TO OPTIMIZE QUALITY MANAGEMENT

The aim: To identify the main fears of donation among young people in the city and ways to eliminate these phobias with the help of modern marketing tools. Materials and methods: It was conducted the questionnaire among Sumy State University students on donation fears. The questionnaire included questions about experience of donation, reason for non donation and age. After that a focus group among students who feared donation was organized. Participants were shown a 360 degree video recorded in the blood center and discussed how to donate blood after watching the video. Results: The main phobias were fear of becoming infected during the procedure (37.7%), fear of the procedure itself due to ignorance and misunderstanding of what to expect (14.0%), and fear of the needle, blood, and the discomfort possibility during the procedure (10.0%); 26.7% indicated that they could not be donors due to poor health, and 11.6% due to personal laziness. It was developed a 360o video, which demonstrates the blood donation process, showing the next steps with the selected blood in facilities. Its continues for 20 minutes. This video was shown in the focus group for ten non-donors with some donation fear. 60% of them reported a change from blood to a positive, which may indicate this tool’s effectiveness. Conclusions: Due a 360o video some non-donor people can ensure safety, sterility of the process, reduce the fear of donation and further increase the likelihood of becoming regular donors.

(Sub)titles in cinematic virtual reality: a descriptive study

Virtual reality has attracted the attention of industry and researchers. Its applications for entertainment and audiovisual content creation are endless. Filmmakers are experimenting with different techniques to create immersive stories. Also, subtitle creators and researchers are finding new ways to implement (sub)titles in this new medium. In this article, the state-of-the-art of cinematic virtual reality content is presented and the current challenges faced by filmmakers when dealing with this medium and the impact of immersive content on subtitling practices are discussed. Moreover, the different studies on subtitles in 360º videos carried out so far and the obtained results are reviewed. Finally, the results of a corpus analysis are presented in order to illustrate the current subtitle practices by The New York Times and the BBC. The results have shed some light on issues such as position, innovative graphic strategies or the different functions, challenging current subtitling standard practices in 2D content.

Uso de realidade virtual no ensino da Odontologia: um projeto piloto

O uso de metodologias ativas no processo de ensino-aprendizagem vem sendo amplamente difundido em muitas instituições de ensino e a Odontologia não foge desse contexto. Além de trazer aos estudantes uma visão mais global, oferece mais autonomia individual e consciência coletiva, uma vez que o trabalho mais ativo, com problematizações, é benéfico para o desenvolvimento dos mesmos. Frente a isso, aqui é relatada a experiência da produção de um vídeo em 360º, de uma situação rotineira em Odontologia: o preparo do paciente e a lavagem das mãos em centro cirúrgico. O material elaborado se propõe a servir como ferramenta para que o estudante possa assisti-lo previamente às práticas subsequentes, pois assim terá a possibilidade de estar mais adaptado, o que parece favorecer a execução de algumas atividades odontológicas. A ferramenta aqui apresentada é um recurso novo que pode ser combinado com métodos tradicionais de ensino e seu impacto deve ser avaliado.

Accessibility in 360\xb0 video players

Accessibility is a key requirement for any multimedia tool and application. With the current trend towards immersive experiences, such as Virtual Reality (VR) and 360o video, it becomes key that these environments are adapted to be fully accessible. However, until recently the focus has been mostly on adapting the existing techniques to fit immersive displays, rather than considering new approaches for accessibility designed specifically for these increasingly relevant media experiences.This paper surveys a wide range of 360o video players and examines the features they include for dealing with accessibility, such as Subtitles, Audio Description, Sign Language, User Interfaces and other interaction features, like voice control and support for multi-screen scenarios. These features have been chosen based on guidelines from standardization contributions, like in the World Wide Web Consortium (W3C) and the International Communication Union (ITU), and from research contributions for making 360° video consumption experiences accessible. The in-depth analysis has been part of a research effort towards the development of a fully inclusive and accessible 360° video player. The paper concludes by discussing how the newly developed player has gone above and beyond the existing solutions and guidelines, by providing accessibility features that meet the expectations for a widely used immersive medium, like 360° video.

Raising nursing student awareness of how it feels to have dementia with the use of 360º video

Objective: This paper aims to look at raising nursing student awareness of how it feels to have dementia through the use of 360-degree video. We were particularly interested in raising awareness amongst nursing students perceptions of the behavioral and psychological symptoms of dementia to promote holistic care provision guided by an empathetic understanding of how it feels to have dementia.Methods: We used a mixed methods approach to investigate nursing students’ awareness of how it feels to have dementia through the use of the 360-degree videos originally developed for a creative new media arts-exhibit at Toronto Rehabilitation Institute for raising dementia awareness. Data were collected quantitatively and qualitatively with thematic and content analyses. A focus group was conducted to explore participants’ awareness of how it feels to have dementia by viewing the 360-degree video, empathy towards people with dementia, and knowledge of dementia.Results: The 360-degree video is an arts-based knowledge-translation strategy that was used to raise nursing students’ awareness on behavioural and psychological symptoms of dementia. While the majority of the participants had some levels of awareness and understanding of dementia prior to the viewing of 360-degree video, they were nonetheless challenged by the content of the 360-degree video that led to new perspectives on dementia.Conclusions: The three themes identified in the thematic analysis of the focus group are understanding dementia from a new perspective, embodiment of dementia experience, and self-reflection and practice changes. These themes reflect the usefulness of 360-degree video as an arts-based knowledge translation strategy in raising dementia awareness in nursing students.

Del espectador pasivo al experiencial: la realidad virtual en la información deportiva

La Realidad Virtual (RV) y el vídeo en 360º se han introducido de forma novedosa en los últimos años en el ámbito periodístico gracias a sus potencialidades narrativas. Sus características no han pasado desapercibidas dentro del campo de la información deportiva, que ya cuenta con una elevada audiencia en cualquier medio de comunicación tradicional o cibernético, dotándola, ahora, de un mayor atractivo. Uno de los cambios que introducen estas producciones es su forma de consumo. Dentro de este contexto surge esta investigación, centrada en el periodismo inmersivo. Bajo una perspectiva cualitativa y cuantitativa se analizan 225 producciones deportivas seleccionadas aleatoriamente en las principales plataformas técnicas que suministran contenidos en RV y vídeo en 360º. La perspectiva del análisis se centra en los cambios producidos en el espectador deportivo. Los principales hallazgos evidencian que una de las innovaciones de este tipo de narración inmersiva incide directamente en el rol que ocupa el espectador, al dejar de adoptar una actitud pasiva para convertirse en un protagonista más del deporte. Comienzan a generarse nuevas experiencias de consumo deportivas donde el tratamiento informativo, en cierta medida, queda relegado a un segundo plano, en relación a los criterios periodísticos tradicionales. Estamos ante un nuevo espectador deportivo.

Unmanned ground robot for diffusing explosives with surveillance

Background/Objectives: In the worldwide scenario diffusing any explosive is the challenging task for any defense. This research aims to develop an unmanned ground robot for disusing such explosives with live surveillance. Methods/Statistical analysis: Diffusing any explosive requires human effort adversely at risk. Incorporating a lightweight mobile robot consisting 4 DOF robotic arms which can do multiple operations with a tool armor. Also, a moving vehicle that can crawl lobes and travel to places where a human cannot reach while operating the robot with radio frequency which is difficult to hack in a short span along with live 360o video transmitting system.Findings: Surveillance system developed can observe the motion tracking and visual identification to study the type of explosive. This wireless diffusion system prototype can be operated remotely within a range of 100 meters while surveillance and operating the robotic arms. This unmanned ground robot can stream live at 60Hz and can sense any motions in the vicinity of the camera with security alert of movements by artificial intelligence. In the context current robots run on IR transmitter, RF transmission used in the current unmanned ground robot can be operated even in the vicinity of signal jammers. Novelty/Applications: Unmanned ground robot is unique with its RF transmitter with 360o live steaming operating multiple interchangeable armors with artificial intelligence identifying the motions in the vicinity of the surveillance. Keywords: Diffusing system; explosives; wireless robotic surveillance; video transmitting device; robotic arms; unmanned ground robot; 4 degree of freedom

Changing Body Representation Through Full Body Ownership Illusions Might Foster Motor Rehabilitation Outcome in Patients With Stroke.

How our brain represents our body through the integration of internal and external sensory information so that we can interact with our surrounding environment has become a matter of interest especially in the field of neurorehabilitation. In this regard, there is an increasing interest in the use of multisensory integration techniques—such as the use of body ownership illusions—to modulate distorted body representations after brain damage. In particular, cross-modal illusions such as mirror visual feedback therapy (MVFT) have been widely used for motor rehabilitation. Despite the effectiveness of the MVFT for motor rehabilitation, there are some limitations to fully modify the distorted internal representation of the paretic limb in patients with stroke. A possible explanation for this relies on the physical limitations of the mirror in reproducing upper-limb distortions, which can result in a reduced sense of ownership of the mirrored limb. New digital technologies such as virtual reality (VR) and 360° videos allow researchers to create body ownership illusions by adapting virtual bodies so that they represent specific morphological characteristics including upper-limb distortions. In this manuscript, we present a new rehabilitation approach that employs full virtual body ownership illusions, using a 360° video system, for the assessment and modulation of the internal representation of the affected upper limb in stroke patients. We suggest modifying the internal representation of the upper limb to a normal position before starting motor rehabilitation training.

As novas técnicas de pesquisa em comunicação visual: uma proposta metodológica da videografia

O objetivo deste trabalho é mostrar a aplicação da videografia na pesquisa em comunicação
 e especificamente a proposta de um modelo metodológico para produções audiovisuais de
 não-ficção. Superados os debates sobre a fragilidade epistémica da antropologia audiovisual, podemos
 adotar essas ferramentas visuais caracterizadas pela diversidade de formatos e suportes
 à pesquisa social. Para o estudo do documentário, a interdisciplinaridade permite um trabalho
 flexível baseado na inter-relação de elementos das diversas disciplinas envolvidas. Propomos um
 modelo metodológico composto pela aplicação de análise visual, entrevista em profundidade
 e videografia para o estudo do documentário audiovisual. Aplicamos o plano metodológico a
 uma amostra de documentários em diferentes formatos. A natureza expandida ou imersiva dos
 documentários que analisamos levou-nos à criação de categorias de análise específicas para
 esses novos formatos como o interativo, o transmedia ou o imersivo. Além disso, introduzimos
 o vídeo em 360º num de nossos estudos de caso para conhecer as suas possibilidades. O artigo
 fornece uma comparação entre os formatos de vídeo e uma reflexão teórica em torno do olhar
 do pesquisador e da natureza autorreferencial da pesquisa que compartilha o audiovisual simultaneamente
 como objeto e método.

T94. VIRTUAL REALITY STRESS REDUCTION FOR PATIENTS WITH PSYCHIATRIC DISORDERS: CROSS-OVER RANDOMIZED CONTROLLED TRIAL

BackgroundPsychosocial stress is associated with onset and relapse of psychosis, and stress-reactivity is high in patients with psychotic disorder. Stress management is an important part of treatment, but stress-reducing interventions are challenging for people with psychotic or other psychiatric disorder. We developed a virtual reality self-management relaxation tool (VRelax; 360o nature videos with interactive elements) and investigated its immediate effects on stress level, mood states and symptoms in patients with a psychotic or other psychiatric disorder, compared to standard relaxation exercises.MethodsA randomized cross-over trial was conducted in 50 patients receiving ambulatory treatment for psychotic, anxiety, depressive or bipolar disorder. Participants were randomly assigned to start with VRelax or standard relaxation, and used both interventions for 10 days at home. They completed Visual Analogue Scales (VAS) of stress level and mood states before and after each session. Global perceived stress and psychiatric symptoms were measured before and after both intervention periods. Treatment effects were analyzed with multilevel repeated-measures regression models and two-way ANOVA.ResultsBoth VRelax and standard relaxation exercises reduced subjective stress and improved momentary mood states. Compared to standard relaxation, VRelax resulted in a significantly greater immediate improvement of anxiety (B=-4.30, 95%CI=-5.86;-2.73), sadness (B=-3.65, 95%CI =-5.39;-1.91), cheerfulness (B=3.67, 95%CI=2.15;5.18), overall positive mood (B=7.59, 95%CI=2.28;12.89), and overall negative mood (B=10.88, 95%CI=5.89;15.87). There were no significant differences between short-term effects of the two treatments on symptoms and global perceived stress.DiscussionIf the results of this trial are replicated and extended, VRelax may provide a much needed effective self-management stress intervention to enhance treatment of patients with psychotic and other psychiatric disorders.

Personalised 360o video exposure therapy for the treatment of obsessive-compulsive disorder: A single case study

Summary Objective Between 40 and 60% of patients with obsessive-compulsive disorder (OCD) are resistant to first-line treatments, including exposure and response prevention techniques. Those are likely to benefit from the rise of virtual reality (VR). However, very few studies have been conducted on the use of VR in OCD with several limitations including a lack of ecological validity. This proof of concept study aims to assess the feasibility and therapeutic potential of a personalised exposure protocol using immersive video. Methods This protocol was applied to a patient suffering from severe and resistant OCD and consisted of 15 weekly sessions of exposure via a VR headset to 360° immersive videos filmed from the subject's viewpoint in their own environment. Results Besides the high acceptability of the immersive device, our patient exhibited a therapeutic response with a reduction in emotional responses measured by skin conductance recording, a reduction in obsessive-compulsive symptoms and an improvement in quality of life. Conclusions This study provided promising results in a patient initially refractory to conventional treatments. Replication of these results would place personalised immersive 360o video exposure as a technique of choice in the therapeutic arsenal for OCD due to its cost-effectiveness and high acceptability.

Impact of EMBODY Experiencing Dementia through New Media Exhibit: Engaging nursing students and the public about dementia through arts-based knowledge translation methods

Objective: This paper aims to look at the impact of arts-based knowledge translation (ABKT) methods in raising awareness among nursing students and the public about the sex differences and behavioral and psychological symptoms of dementia (BPSD), implemented through a creative new media arts-exhibit at Toronto Rehabilitation Institute.Methods: Through surveys, interviews, and pre- and post-exhibit questionnaires, this project evaluated the use and efficacy of multi-modal media in translating data from a study on the BPSD. The research team categorized and conceptualized artwork and narratives based on data collected from previous phases; no confidential or identifying information related to study participants were used or displayed in the final exhibit.Results: The use of photographs, paintings, abstract data visualizations, augmented reality and virtual reality had various levels of effectiveness in engaging nursing students and the public on the topic of dementia. 360º videos, photographs, and paintings provided the highest level of engagement and discussion among nursing students. The majority of the students reported a better understanding and empathy towards people living with dementia after the viewing of the exhibit and all students perceived the exhibit as an effective method in portraying dementia experience and contributed to their overall understanding of the BPSD.Conclusions: This knowledge mobilization project overall provided a more informed perspective on BPSD among nursing students and the public, and effectively sparked discussion among viewers. The exhibit was able to raise awareness for dementia, its symptoms, and experiences of patients living with dementia. For the scholarly community, our project presents new ways to mobilize knowledge among a broad audience and demonstrates unique, innovative, and engaging forms of ABKT.

Accessible scenic arts and Virtual Reality: A pilot study with aged people about user preferences when reading subtitles in immersive environments

The technological advancements in virtual reality and other forms of immersive content such as 360o video are triggering the concept of liveness in the scenic arts, and deserve in-depth consideration in audiovisual translation studies. The reception of subtitles in this new VR-based media needs to be studied. In the specific field of media accessibility, accessibility in immersive media much research needs to be done. This article explores the preferences of two subtitle options: Subtitles for the D/deaf and hard-of-hearing and Easy-to-Read in a 360o video of Romeo and Juliette the opera, played at the Gran Teatre del Liceu during the 2017/2018 season. A pilot study was prepared and conducted with the aim of determining which subtitling options are preferred by users aged between 50 and 79.

The Application of Color as ‘The Concept of Visual Stimulus’ in the Student’s Learning Space of Grade 1 – 3 in North Bali

The background of this research is an effort to create a ‘concept of visual stimulus’ in the involvement of colors in the student’s learning space of grade 1 – 3 in North Bali. Researchers understand that color interactivity in the learning space is able to stimulate motivation and increase student’s interest of learning. But until now there has not been found any justification regarding the color that has a ‘value’ in that role. Qualitative analysis with this procedural method is started by collecting the data on students who are given treatment in the form of a simulation of classroom color changes through 360º video (virtual reality). The object requirements used as the research sample are schools that apply the majority of one dominant color in their students' classrooms. The results of the study stated that students in grades 1 – 3 as the subject of the study, had a tendency to choose the same color before and after getting treatment. The colors chosen by students in grades 1 – 3 have a tendency to have ‘cool’ nuance. It is suspected because of the influence of students daily interactivity on the color nuance that are dominated by green in their school environment. Few students are interested in choosing colors that tend to be ‘warm’. Cultivating self–creativity to strengthen the character or students self concept, a learning space that involves more varied colors as an element of visual stimulus is needed because the more they interact with color, the more visual image references they will get. The effects of color on learning space must be able to provide value interaction which is able to balance children’s mental and emotion. Colors are also expected to shape a children's personality according to their personal identity and be able to reduce their boredom in enjoying the learning process in the classroom. Keywords: Visual Stimulus, Colors, Childrens, Elementary School, Bali. DOI : 10.7176/ADS/77-04 Publication date :October 31 st 2019

Itinerarios virtuales como herramientas complementarias a las salidas de campo de Biología Marina

Extended reality technologies combine real and virtual environments through computer generated interactions, allowing to extend and amplify the sensory experiences of the user. Currently, the most widely known extended reality experiences are augmented reality (AR) and virtual reality (VR) which are being increasingly incorporated in a wide variety of areas that range from marketing to health care. Despite the relatively recent application of these technologies in education they have already shown an enormous potential, as they significantly improve student motivation and learning, adapt to different learning styles, reduce social inequalities to some extent, and facilitate inclusiveness and diversity practices in the classroom. In this work, we present a project that incorporates AR and VR to university teaching, with the aim of offeringan immersive learning experience that complements field work practices in courses related to marine biology and zoology. Using 360º images and the open source software Roundme, we have developed a virtual itinerary through a rocky shore in O Grove (Galicia, Spain), in which students can observe and study the biodiversity associated to the distinct intertidal zones. We have also created an underwater VR 360º video that allows students to experience a virtual SCUBA dive in the Marine Reserve of Parque Natural de Cabo de Gata-Níjar (Almería, Spain). During this virtual dive, students can observe and identify the rich biodiversity associated to Posidonia oceanica meadows as well as other characteristic species and communities of this marine protected area, even if they can’t swim or if they are hundreds of kilometers away from the coast. Lastly, we have also designed an AR app that allows the visualization of representative marine invertebrate 3D models and internal anatomy videos through a smartphone. The 3D models were created with the app Qlone and integrated with QR codes using the software Creator to develop the app VitrinasXR, which can be accessed with the open source app Scope. AR and VR are among the tools with the most potential to revolutionize education, significantly promoting motivation and learning in the classroom. The technological advances and popularity of these tools has made them easy to use for both the teachers and the students, allowing their effective use in education. Specifically, the application of these technologies to develop virtual itineraries and field trips has added benefits, allowing access to students from all socio-economic backgrounds, providing flexibility to adapt to different learning styles, and promoting inclusivity and diversity practices in the classroom. Here, we provide detailed information regarding the design and creation of our marine biology AR and VR teaching materials, in order to facilitate and encourage their use in higher education by any interested party La realidad extendida combina entornos reales y virtuales mediante interacciones generadas por ordenador, permitiendo extender y ampliar las experiencias sensoriales del usuario. Actualmente, las experiencias de realidad extendida más conocidas son la realidad aumentada (RA) y la realidad virtual (RV) que se están incorporando de manera incremental en áreas que abarcan desde el marketing, a la sanidad. A pesar de que la aplicación de estastecnologías a la educación es aún reciente, muestran un enorme potencial ya que fomentan de manera significativa la motivación y aprendizaje de los estudiantes, se adaptan a distintos estilos de aprendizaje, reducen en cierta medida desigualdades sociales, y facilitan la inclusividad y atención a la diversidad en el aula. En este trabajo, presentamos un proyecto que incorpora elementos de RA y RV a la docencia universitaria, con el objetivo de proporcionar una experiencia de aprendizaje que favorezca la inmersión en el tema/asignatura y que complemente las prácticas de campo de asignaturas relacionadas con la biología marina. Proporcionamos información detallada sobre el proceso diseño y creación del material para promover y facilitar el uso de estas herramientas a cualquier docente interesado.

Analysis of the Level of Immersion of 360º Video Features Produced by Spanish Media

This paper offers the results of a content analysis on the level of immersion in 360º video features produced by Spanish media. Unlike other conventional ways of storytelling, this new modality provides the viewer with a sensation of being really immerse in a reality that is only being represented, which favors a deeper and more meaningful understanding of it. Our study is divided in three sections. Firstly, we develop a brief theoretical framework that includes the definition and foundations on which immersive feature is based. From this theoretical foundation, we draw a scale to measure the immersion level of these pieces and we confront our proposal to the qualified assessment of 10 experts. Finally we apply this scale on a sample of 148 360º video features produced by Spanish media between January 2015 and December 2017. The aim is to analyze its use and also to infer some good practices that can be useful not only for scholars researching on this new format but also for practitioners producing it.

Audio description in 360º videos

Abstract This article discusses how audio description could be integrated into 360º videos by reporting the results from two focus groups conducted in the initial stages of the ImAc project. To involve participants in the research process, the project adopted a user-centered methodology, and a series of focus groups was conducted with professional audio describers and end users to gather feedback about their needs and expectations regarding the implementation of audio description and, secondarily, audio subtitling. Results indicate that content selection in this medium raises concerns for audio describers, and needs to be further researched. The results obtained from the end users not only highlight the need to audio describe the main action, but also their interest in having different parts of the visual scene audio described. Results also indicate that auditory cues would allow end users to orient themselves in the scene, and feel more immersed in the content presented.

Virtual reality MRI

MRI is a critical component of paediatric healthcare. However, the experience of undergoing an MRI scan (confinement alone within a very peculiar environment, hearing loud and unpredictable noises and having to remain still) remains a difficult and potentially distressing one for many paediatric patients. There are some patients who require a general anaesthetic (GA) in order to undergo MRI. To reduce this “fear factor”, we have developed Virtual Reality (VR) apps for both Android and Apple devices to give the prospective patient an immersive first person perspective of a patient MRI journey through the Royal Belfast Hospital for Sick Children MRI department and the Neurology department in Kings College London. These are free to download in the respective app stores*. The user is guided by a 6 year old female avatar through the VR experience where they access 6 360o videos of the patient journey at each MRI department, including the very difficult shots from within the MRI scanner room and within the bore of the MRI scanner during actual scanning. Users can experience the fully immersive experience using a VR headset or alternatively they can view the app and embedded videos in handset/tablet mode. The apps are also supported by interactive patient preparation booklets.

360° Operative Videos: A Randomised Cross-Over Study Evaluating Attentiveness and Information Retention

Although two-dimensional (2D) and three-dimensional videos have traditionally provided foundations for reviewing operative procedures, the recent 360º format may provide new dimensions to surgical education. This study sought to describe the production of a high quality 360º video for an index-operation (augmented with educational material), while evaluating for variances in attentiveness, information retention, and appraisal compared to 2D. A 6-camera synchronised array (GoPro Omni, [California, United States]) was suspended inverted and recorded an elective laparoscopic cholecystectomy in 2016. A single-blinded randomised cross-over study was performed to evaluate this video in 360º vs 2D formats. Group A experienced the 360º video using Samsung (Suwon, South-Korea) GearVR virtual-reality headsets, followed by the 2D experience on a 75-inch television. Group B were reversed. Each video was probed at designated time points for engagement levels and task-unrelated images or thoughts. Alternating question banks were administered following each video experience. Feedback was obtained via a short survey at study completion. The New Academic and Education Building (NAEB) in Dublin, Royal College of Surgeons in Ireland, July 2017. Preclinical undergraduate students from a medical university in Ireland. Forty students participated with a mean age of 23.2 ± 4.5 years and equal sex involvement. The 360º video demonstrated significantly higher engagement (p < 0.01) throughout the experience and lower task-unrelated images or thoughts (p < 0.01). Significant variances in information retention between the 2 groups were absent (p = 0.143) but most (65%) reported the 360º video as their learning platform of choice. Mean appraisal levels for the 360º platform were positive with mean responses of >8/10 for the platform for learning, immersion, and entertainment. This study describes the successful development and evaluation of a 360º operative video. This new video format demonstrated significant engagement and attentiveness benefits compared to traditional 2D formats. This requires further evaluation in the field of technology enhanced learning.

Narrativas digitales de los principales partidos políticos de España, Francia, Portugal y Estados Unidos

The digital narratives employed by political parties in Spain, France, Portugal, and the United States are analyzed with particular attention paid to transmedia. We perform a content analysis of the parties’ webpages and online platforms, and the messages referenced therein, and survey the organizations’ online communication directors. The results show that, instead of adapting messages to specific platforms, political parties tend to disseminate overlapping content, publish the same messages on multiple platforms, and underutilize mobile strategies in political communication. The data show Spanish political parties to be at the forefront of innovation in narratives, as seen in their search for narratives created by non-partisan citizens and their commitment to innovation in transmedia and 360º video narratives.