Abstract
ABSTRACTEthnographic research has tended to be driven by traditional research methods—such as observation and interviews—to the exclusion of using visual sources of data. These can include illustrations or photographs, which are generally utilized by visual anthropologists. World Christianity has been the subject of social science research; however, analysis tends to be based on traditional ethnographic research methods. Through an analysis of personal interactions at Pentecostal churches in Cape Town, this article underscores the importance of incorporating visual data sources—particularly the use of photography—in the study of Pentecostalism through an exploration of the conceptual complexity, insights, and interpretations of the various representations of photography as a research method. By developing a conceptual framework of folding and enfolding, I posit that photography engenders cognitive memory and communicates complex messages that define the extent to which researchers or participants perceive photographs as useful.
Published Version
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