Abstract
The sporting goods companies face significant challenges. To be successful on the market it is essential to follow a structured systematic product development process. A potential approach is the Integrated Product Development (IPD) paradigm. In this paper Insider Action Research (IAR) is used to verify the effectiveness of the IPD in a case study. It is shown that IPD is a potential development paradigm for the sporting goods industry to support a systematic development process for a successful product development in sports.
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