Abstract
This paper studies a new integrated product development (IPD) process at an automobile parts company. The process includes benchmarking and offers four optimization strategies for the new product development process: (1) re-structuring the new product development organization astraddle department teams, (2) reshaping the new product development and selection process already at the planning and conceptual design stages, (3) optimizing the design review process at the engineering stage, and (4) establishing a product development team with large project manager responsibilities in the industrialization stage so as to give full play to the guiding role of expert resources. This paper can help enhance the competitiveness of domestic auto parts enterprises compared to leading foreign auto parts enterprises.
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