UTILIZATION OF THE NYARIOS SUNDA (NGAMUMULÈ BASA SUNDA) FACEBOOK GROUP SOCIAL MEDIA SITES IN MEETING THE INTERACTION NEEDS OF THE NYARIOS SUNDA COMMUNITY MEMBERS

Abstract

In general, people need communication as a process of interaction in their socialenvironment. With the many needs needed, they use communication strategies to facilitatetheir activities in achieving goals.This research is a qualitative research with the type of case study research. This researchwill look at the interaction in the Nyarios Sunda community, by utilizing Facebook SocialMedia. This research will answer related to how the interaction patterns that occur in theFacebook Social Media.In this research, the writer uses Media Theory or also known as Media Ecology Theory.The basic concept of this theory was first put forward by Marshall McLuhan and HaroldInnis (1964).The method used is qualitative with a case study approach and in collecting data usedobservations, interviews and documentation. The informants in this study consisted of oneadmin of the Nyarios Sunda facebook group (Ngamumulè Basa Sunda) and three membersBased on the analysis that has been carried out, the results of the research obtained by theauthor are that the pattern of community interactions formed on Facebook Social MediaNyarios Sunda (Ngamumulè Basa Sunda) produces associative interactions, because inthe process they establish a collaboration, there are forms of accommodation and carryout the assimilation process to form a unity. Then the admin of the Nyarios Sunda(Ngamumulè Basa Sunda) facebook group uses an interaction approach as acommunication strategy, and builds and develops productive interactions in everyinteraction that occurs. From this, it aims to build a culture of discussion and exchangeknowledge among community members.