Abstract

This research aims to determine the emergence of the roleplay phenomenon that forms a virtual identity in Twitter social media. This brings up character differences in the original identity of the roleplay account owner. The development of increasingly advanced technology shows that everyone can hide their true identity but can still socially interact freely. The method used in this research is a qualitative research with a phenomenological research approach. The technique used in this research is sourced from interviews and documentation. Interviews were conducted with one person and observations made by players in online interactions on the activity of the Twitter account @dyeonjuft. The results of this study indicate that the virtual identity that is formed in the roleplayer phenomenon depends on the idol whose identity is borrowed to form an account user character. The communication process carried out online is related to the CMC theory which allows another life in the virtual world.

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