UPDATE OF THE COMPLEX OF PRICING PRINCIPLES AS A CONSEQUENCE OF DEREGULATION OF PRICES FOR USE OF FREIGHT RAILWAY CARS

Abstract

Purpose. Formation of modern set of pricing principles for cargo transportation by rolling-stock that belongs to JSC "Ukrzaliznytsia". The set have takes into account market conditions and features of the carrier activity in modern conditions. Method. Analysis of the influence of factors on the price of using freight cars before and after the beginning of deregulation of the price car component. Synthesis of an updated set of pricing principles. Results. Withdrawal from the state regulation of the price car component opened the opportunity to set the final price for the use of rolling-stock of JSC "Ukrzaliznytsia" on a market basis. However, the first experience of using the market price was negative - the demand for transportation decreased. The managerial errors in the pricing are explained by the inertia of pricing traditions. The new conditions require updating the set of pricing principles. The appropriate improvements are proposed in the article. Scientific novelty. The existing set of pricing principles has been improved by supplementing the principles: individual elasticity of demand; seasonality; timeliness of reaction. The taking into account the individual elasticity of client demand we propose in the first time. Significance for practice. The proposed set of pricing principles is the start point of the development of a new pricing model. Its compliance will reduce the probability of managerial errors in setting of prices for using of JSC "Ukrzaliznytsia" rolling-stock in the new conditions.