Time, Non-representational Theory and the "Performative Turn" —Towards a New Methodology in Qualitative Social Research

Abstract

Because of their constitution, the usage of performative techniques in qualitative social research must deal with a paradox. Acting as performance takes place in the present and it takes place just once. One result of this is that every representation of a performance be it as text, dis- cussion or film refers to the past. Performative social research solves this paradox by conceptual- ising performance as a kind of liminal phase of a ritual. Our thesis is that by simple outsourcing the problem of present in the of ritual, performative techniques commit the logical mistake of genetic fallacy, i.e., the mistake of forgetting that the primary value or meaning of an event has no necessary connections with its genesis in history. Therefore, a new methodology for qualitative so- cial research the performative turn requires a theoretical position which does not fall back to a position of causality as the temporal consequence of a cause and effect, as maintained by ritual theory. In this essay we suggest a non-representational theory for this venture, and point out how a methodology for qualitative research could be constituted after the performative turn.