THEORETICAL AND METHODOLOGICAL PRINCIPLES OF RESEARCH OF FACTORS OF INFLUENCE ON THE EFFECTIVENESS OF CRISIS MANAGEMENT OF OPERATIONAL ACTIVITIES INDUSTRIAL ENTERPRISES

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The article states that the effectiveness of financial economic activity of enterprises is constantly influenced by factors of market environment and they can lead to lower profitability. These factors are affecting operating, financial and investment activities and may cause their negative consequences. The level of profitability of enterprises depends, first of all, on a condition of operational activity and therefore is expedient study of internal and external factors influencing this type of activity. It is determined that factors can affect not only efficiency of production or sales, but can also cause crises phenomena in operating activities. The expediency in determining and is substantiated grouping of factors that affect the effectiveness of operational activities, anti-crisis management, which will allow timely diagnosis of the crisis, create ways to protect and improve the efficiency of both short-, such in the longterm period. Theoretical and methodological principles of use of a system for determining factors influencing efficiency of anti-crisis management of operational activities of industrial enterprises, which is based on the use of system, process, functional, factor approaches and identified factors that affect efficiency operational activities, the effectiveness of crisis management, determine the emergence of crisis phenomena in operating activities are formed. It is concluded that the use of theoretical and methodological principles allowed to develop ways of neutralization of negative influence of factors on operational activity, process crisis management and determine the feasibility of using tools of crisis management in the long term perod. The main feature of the theoretical and methodological framework is that they allow, based on impact studies of factors, to determine the need for crisis management of operational activities that will ensure the effectiveness of operational activities in the long term period.