THEORETICAL AND METHODOLOGICAL APPROACHES FOR PRODUCT COMPETITIVENESS’ CONCEPT DISCLOSURE

Abstract

The main goal of the research paper is to provide the most complete description for «product competitiveness» term and develop methodological approaches for product competitiveness assessment, based on a study of world’s economists’ scientific works. In the research process the theoretical and methodological model of the competitiveness’ fundamentals was developed. In the model the importance of relationship between product, economic sectors, territorial areas competitiveness levels, that should be adequate to the requirements of global and national economy’s development, resistant to external factors of world and local markets, was determined. Also, in order to evolve the most complete description for the product competitiveness term, the systematic model that is based on the consumption and economic indicators of the product was developed. The author's interpretation for the term «product competitiveness» was provided in the article. Furthermore, the methodology for the product competitiveness assessment was developed and the equation that is based on the product’s quality and price indicators was compiled by the authors. In the end of the research paper the influence factors of product competitiveness were analyzed. It was stated that enterprises have an opportunity to increase the level of competitiveness of its product through the effective management of internal factors of influence, which often require investments and innovative changes. This article will be interesting for scholars who investigate competitiveness term at different levels. The practical significance of the work could be considered as useful teaching material in the study process and in the process of product competitiveness assessment and strategic planning of enterprise’s activity.