COMPLEX EVALUATION OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

Abstract

The objective of the article is to determine a complex evaluation of competitiveness of agricultural enterprises. It is established that the analysis of the activity of an enterprise regarding increasing its competitiveness involves an assessment of the achieved level of utilization of available potential (organizational, technical, production and technological, social, economic, etc.). Modern world and local methods for determining competitiveness at different levels have been considered. The competitiveness factors against the state level have been analyzed and it is stated that in relation to economic entities and agricultural enterprises, in particular for the objective evaluation of competitiveness, the evaluation should be supplemented by such indicators as profitability of production, labor productivity, conformity of prices to solvent demand of the population. The well-known approaches to evaluating competitiveness of agricultural products have been analyzed, and it has been revealed that they do not take into account such indicators as climatic conditions, location, labor, material, energy capacity, etc. It has been stated about the necessity to take into account economic and technical parameters (they determine the profile of a product in terms of its falling under a certain type or class of products), including constructive ones that reflect technical and engineering solutions inherent in a certain type of products, as well as regulatory parameters (compliance with standards, norms, rules). It has been stated that the competitiveness of new goods should be outstripping. The need to consider the strategy of competitors has been identified. The basic directions of formation of a system for ensuring necessary competitiveness of production has been proposed. The complex evaluation model of competitiveness of the enterprise has been suggested. It is stated that the more successful the tasks of social, ecological and economic nature are solved in a specific organizational and production entity, the more stable its position is in the internal and external consumer markets and the higher its competitiveness is.