Abstract

With the rapid development of information technology and the diversification of social demands, the news media industry faces profound changes and the necessity for innovation. Based on the significance of innovation in the development of news media in the new era, this study addresses the current challenges in the innovation and development of news media, such as insufficient technological advancement, severe platform and data barriers, and a shortage of new media talent. The paper proposes strategies such as strengthening technological innovation and R&D investment, promoting cross-platform cooperation and data sharing, and cultivating and recruiting new media talents, providing valuable insights for the development of Chinese news media in the new era.

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