Abstract
Short news videos are becoming an essential aspect of news communication in China. As a vital force in social development, young adults aged between 18 and 40 are the main audience of short videos. Taking the group as the research object, this paper investigated and analyzed the viewing intention of different types of short news videos from the perspective of the audience, which was instructional advice for the transformation and development of news media. In this study, quantitative analysis was adopted with an online questionnaire on the Theory of Planned Behavior. The researcher finally gathered 195 pieces of data. After removing invalid questionnaires, SPSS was used for a detailed study. The previous hypothesis was overturned, and the conclusion was drawn that young adults aged 18 to 40 in contemporary China prefer to watch international, fast-paced and real-time news short videos. With the commonality of media, the results of this study had theoretical assistance for the news media in China and other countries in the world.
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