The specifics of the representation of speech strategies and tactics in educational audio podcasts

Abstract

The object of the research is educational audio podcasts presented on the platform Smotrim.ru (Radio Mayak audio podcasts): "100 Minutes" (16 issues), "Literary squabbles" (11 issues), "Understand yourself if you can" (15 issues), "Conversations about Literature" (14 issues), "Diary his Wives" (11 issues), as well as episodes of the audio podcast hosted on the Polka.academy platform – "Between the Lines" (7 issues), published from 2021 to 2023. The subject of the study is the pragmastilistic specificity of media texts represented in empirical material. The purpose of the work is to present various interpretations of the term "audio podcast", to consider definitions of the concepts "speech strategy" and "speech tactics", approaches to their classification, as well as to identify and describe dominant communicative strategies and tactics explicated in educational audio podcasts. To achieve the stated goal, methods of content analysis, linguistic stylistic and pragmastilistic analysis of media texts were applied. Despite the fact that audio podcasts are now in demand among the audience and are presented on various platforms, including on the websites of major radio stations and streaming services, this media phenomenon still needs scientific reflection. Thus, the works of Russian researchers have not yet formulated a generally accepted definition of an audio podcast, nor has a unified point of view been developed on how to consider an audio podcast as a new kind of radio or an independent format. In addition, the communicative and pragmatic specifics of media texts explicated in audio podcasts have been studied very little. This determines the relevance and scientific novelty of the research undertaken. As a result of the analysis of empirical material, dominant speech strategies and tactics implementing them were identified. Conclusions are drawn about the stylistic originality of the analyzed media texts.