Speech Strategies and Speech Tactics of the Webinar Genre (on the example of the analysis of one webinar)

Abstract

The article discusses speech strategies and speech tactics, the use of which is typical for the webinar genre in its educational (training) implementation. It was revealed that the addresser and addressees of the webinar mainly resort to constructive speech strategies and tactics. The leading strategies are informing, imperativeness and cooperation, also strategies of argumentation, positive presentation, self-presentation, gaining authority, “distance management”, comic impact, etc. are used with appropriate constructive speech tactics aimed at establishing contact, productive joint activities of the addresser and addressee. Potentially, the strategy of manipulation and discrediting, the tactics of discrediting someone else’s authority (in the strategy of gaining authority), etc. can also be used. Note that examples of the use of destructive strategies and tactics are very rare.