The Role of Screen Technologies In the Formation of a New Culture of Emotions and Feelings

Abstract

The article is devoted to the analysis of the phenomena of postmodern culture, confirming the validity of the concept of “society of experiences”, and describes the processes of increasing the significance and value of the affective in all spheres of culture, as well as the results of these processes. The author analyses the hypothesis of the paradox of combining individual anhedonia and an increased degree of social and textual emotionality is discussed, and gives interpretation to the theses expressed by modern sociologists and philosophers G. Schulze, A. Requitz, E. Illuz, P.Y. Aronson. The article is based on a philosophical and anthropological study of emotions that deal with sensations and modern practices of behavioral, textual, aesthetic design of affects. In contrast to the widespread concept of determining the emotionalization of culture solely by economic factors, the author of the article expands the list of reasons and conditions for emotions to enter the epicenter of socio-cultural processes. As a conclusion, the transformation of emotional styles in culture that occurred under the influence of the expansion of screen technologies is stated, and modernity is represented as an era of “emotionalization” and “psychologization”.