Abstract
System analysis as a paradigm allows us to study the media space as a subsystem with flexible connections internally and externally with other subsystems. Using a systematic approach, the author proposes to consider the transformation of the media space as a selfdeveloping process that occurs under the influence of digitalization, which is a factor in the rate of change. The author proposes to consider the media space as a social process with its inherent: (1) logical subject; (2) temporary relationships; (3) spatial relationships; (4) direction. As a result of the article, the author agrees with the opinion of researchers that under the influence of technological development of society, the media space has been transformed into the media sphere.
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