Abstract
The paper explores the existing framework of interaction between representatives of different subcultures in the modern media space. It is emphasized that a significant impact on these processes, according to the authors, has not only the everyday socio-cultural environment, but also the legal field in which there are communicative processes. Communication links between subcultures allow us to trace the degree of mutual influence and interaction of representatives of different ethnic groups, nationalities, state entities, changes in language and its meanings, as well as the technological development of communication itself in the era of post-literacy and ”niche” functioning of modern media. It is emphasized that the socio-cultural aspect allows assessing the degree of demand and transformation of cultural stereotypes in the process of interaction of state culture with various subcultural formations. The existing social tension between us is formed in the process of accumulation of negative and/or positive factors and finds its vivid expression in the media sphere and splashes out into the social space in the cultural form (music, art culture, etc.) and in form of mass protests in the framework of the implementation of ”subcultural capital” against the dominant stereotypes, imposed by society. Modern communication technologies (Internet, social networks, mobile phone, etc.) have opened not only new spheres of interaction between people, but also constantly confront society with the emergence of social risks, the origins of which are revealed in the potential conflict of meeting the interests and needs of representatives of different subcultures.
 Keywords: culture, subculture, media space, cultural stereotype, socio-cultural environment, social risk
Highlights
Today, social activity of individuals is mainly focused on interaction in the media space, which is not unique in its mentality, belonging to different cultures, etc
Dick Hebdig argued ("Subculture: the meaning of style"): subculture is a Subversion of normality, which is perceived as a negative phenomenon in relation to the dominant social standard
The concept of "subcultural capital" (Sarah Thornton) allows us to consider it as cultural knowledge and goods acquired by members of the subculture, increasing their status and helping to differentiate themselves from members of other groups [6]
Summary
Social activity of individuals is mainly focused on interaction in the media space, which is not unique in its mentality, belonging to different cultures, etc. Restriction of access to official (government) media displaces subcultures use different social networks to promote their ideas and find like-minded people. How to cite this article: Vladimir Zolotukhin, Natalia Zolotukhina, Natalia Sedina, and Marina Kozyreva, (2020), ``Socio-cultural and Legal Aspects of Interaction between Representatives of Different Subcultures in the Media Space'' in Fourth International Scientific Conference Communication Page 227. Every year a growing number of teenagers, daily Internet use, if in 2010 it was 82 %, in 2018 -- 90 %. With real 74.7 million people of active Internet audience, which is 63.8 % of all Russians [1, 88]
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