Value model of political communications of the Russian elite in conflictual and deviant polysubject environment

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The article, based on the results of a comprehensive political analysis, substantiates that in the modern socio-political reality, the formation of a multipolar world, the problem of the effectiveness of political communications are closely related to the potential of political and administrative power elites. The communicative qualities of a modern politician are enhanced by value-civilizational and moral parameters, the ability of strategic vision and the ability to maintain civilizational and value discourse in the political and economic system and direct it towards sustainable advanced development of society. This, in turn, involves the analysis and development of parameters for diagnosing the quality of modern Russian political and administrative elites, their moral and professional adequacy and aptitude; so is the actualization and solution of the problem of deviations at the elite level of political power. In order to form a value model of political communications of the Russian elite, it is necessary to comprehensively consider management systems based on specific values (including management of public values), identify and position public values as determinants of socio-political development, develop mechanisms to counteract the value degradation and marginalization of national elites, take into account the propensity of the Russian government to identify internal and external enemies in the previous stages of development, and also to the uncritical borrowing of the models of democracy alien to the Russian cultural and civilizational code, and the image imitation of elite qualities.