Environmental and scientific communications: correlation of concepts

Abstract

A person perceives the surrounding world through communicative and cognitive processes, where knowledge, emotions, and social norms influence the perception of information about environmental problems. In our opinion, a skillful combination of scientific and environmental communication allows not only to improve the quality of communication, but also to change attitudes towards the environment. We tested this hypothesis by correlating the concepts of environmental and scientific communication presented in Russian and foreign scientific literature, comparing their main characteristics, and identifying the features of interaction. Based on the results of the study, the author comes to the conclusion about the importance of partnership between scientific and environmental communication, which has a positive effect on the effectiveness of management and the preservation of environmental sustainability, and the behavioral intentions of citizens. The scientific component strengthens environmental communication due to the competence of knowledge and balanced decisions, which is reflected in the legitimization of the changes being carried out. Finally, we also propose different action strategies and communication models, the choice of which depends on the goals of the subjects and the current situation.