The Role of E-Marketing in Social Enterprises

Abstract

This paper focused on the role of e-marketing in social enterprises that would help to advertise this field to publics. The advancement of the technology nowadays has help improve any businesses and organizations to reach their target customers. For instance, the digital marketing such as ecommerce and social media very successful to reach consumers where seller and buyer can do a business transaction just from online. Moreover, this digital marketing strategy is one of the effective strategies for any social enterprise and social businesses because easy to reach and engage with customers. The purposes of this study are to describe the role of e-marketing in social enterprise, and the challenges of applying digital marketing in social enterprise. The outcome of this study is any organisation or businesses that doing social enterprise and social business can use this paper as reference to implement e-marketing strategy in their programs. In addition, this review paper contributes to the knowledge on social enterprise field especially when this sector tunes to e-marketing approach.