Entrepreneurial Intention: Establishment of Startup Company in Pontianak

Abstract

One of the ecosystems for the growth of new businesses or better known as startups is universities or colleges. This makes higher education a key role in economic growth in the millennial era. This research is attempted in order to investigate and explain the factors that act as a passage for the millennial generation to establish a new business entity. Highlights will be given to aspects of personal intention, the role of entrepreneurship education in educational institutions and, the role of families in the decision to establish a new business entity (startup). The main idea of research is an application of the "Theory of Planned Behavior" (TPB), which is a model that explains the intention / plan of behavior that is based on an action / decision taken by an individual. The research question regarding "whether the relationship between entrepreneurial education and entrepreneurial intentions is mediated by the cultivation of behavior" and whether "the relationship between family involvement and entrepreneurial intentions is mediated by the cultivation of behavior" have been accepted empirically. The cultivation of entrepreneurial behavior partially mediates (partial mediation) of the relationship between "entrepreneurial education" and "entrepreneurial intentions", or it can also be said that "entrepreneurial education" has been found to have both an indirect effect and direct effect through the cultivation of behavior. Meanwhile, the effect of "family involvement" on the birth of entrepreneurial intentions in encouraging the establishment of startups is fully mediated through the cultivation of entrepreneurial behavior.