Digital Marketing Efforts to Improve Products of Micro Small and Medium Enterprises (UMKM) in Tegal

Abstract

Digital marketing is promotional activities and market search through the media digitally online by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SME) business people to increase their sales and profits. Digital marketing is the use of social media networks to carry out promotional activities and map digital markets. By using computers or other electronic equipment, digital marketing ideas can bring together geographically diverse parties. The aim of this research is to identify the most effective digital marketing tactics for the growth of MSMEs in Tegal City and Tegal Regency. The method used in this research is descriptive qualitative. With Data collection through observation, interviews, and secondary sources, such as books, journals, and articles, were used to collect information for this research. The results of this research show that the productivity growth of MSMEs in Tegal City and Tegal Regency has not been positive. Even when a website for an online business has been created, not everyone has implemented a digital marketing plan. It can be seen that digital marketing strategies have not received much attention from MSMEs in Tegal City and Tegal Regency. So it is hoped that MSMEs in Tegal City and Tegal Regency can adapt to changing times, namely selling online using digital marketing strategies.