The range of food concentrates sold in chain stores in Moscow and analysis of their assortment policy

Abstract

The article considers the assortment of the subcategory "Food concentrates"; its classifi cation is given.The indicators of the assortment of food concentrates in the surveyed stores were determined as follows: completeness, depth, stability, novelty, harmony, structure of the specifi c and branded assortment. It has been established that the main directions of the assortment policy of the surveyed stores are deepening and stabilization, and improvement for the O'KEY store.