Analysis of the assortment policy of trade organizations that sell non-fish seafood

Abstract

The article presents the results of the study conducted by the authors of the real trade assortment in the category "non-fish seafood". The purpose of this study was to conduct a research of the categorical assortment of non-fish seafood, determine its indicators, and analyze the assortment policy of three retail stores. The conducted research of the assortment of the category of non-fish seafood allowed revealing the real trade assortment in the examined stores. It is established that the category assortment of the Pyaterochka store is the closest to the rational one. The assortment policy of this store is characterized by the two main directions: the main one is stabilization, and the additional one is renewal. The Verny store has the highest stability coefficient, which indicates the main direction of the assortment policy — stabilization. It was found out that the basic depth of the category assortment for non-fish seafood reaches 38 brands and their modifi cations, and all stores present an assortment that is not repeated in the other examined stores.