Assortment of the subcategory “Dried fruits, vegetables and mushrooms” and directions of the assortment policy of retail trade organizations for this subcategory

Abstract

The article presents the results of a survey and analysis of the real trade assortment of dried fruits and vegetables, as well as the main directions of the assortment policy of chain stores selling goods of this subcategory. It has been established that the greatest completeness, depth and stability of the assortment were noted in Ashan and Globus stores. The coefficient of rationality of their assortment is characterized by a moderate value. The lower values of these indicators and the lowest rationality were observed in the assortment of this subcategory in the Magnit store. The main directions of their assortment policy are the deepening, updating and stabilization of the assortment, which allows them to form a moderately rational assortment of this subcategory (Ashan and Globus) or close to it (Magnit).