Abstract
The article discusses the results of a survey of the assortment of the subcategory "Processed Cheese" and the analysis of indicators of the assortment and assortment policy in the stores of three retail chains. It was found that the assortment of the Processed Cheese subcategory is ambiguous in different surveyed stores. The assortment of the Atak store is distinguished by the greatest depth and rationality, with its lower stability and degree of renewal compared to the assortment of the Magnit and Perekrestok stores. Among the directions of the assortment policy, the predominant one is assortment stabilization, which is due to stable demand from target audiences, as well as a stable product supply in the market. An additional direction is the renewal of the assortment. Along with the indicated directions, it was recommended to introduce the improvement of the assortment of processed cheeses by including trademarks or their modifications of enriched or functional cheeses, including those with herbal natural ingredients.
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