Trade assortment of sweets sold in chain stores in Moscow and their assortment policy analysis

Abstract

The purpose of the article is to conduct a survey of the commercial assortment of sweets in order to identify changes in the assortment for this subcategory. The article presents the results of the examination of the trade assortment of sweets in three chain stores in Moscow. The following indicators of the assortment have been calculated and analyzed: completeness, depth (basic, actual, and advisory coeffi cients), stability, novelty, harmony, rationality (coeffi cient), the type structure, and brand assortment of sweets. It has been found that in all the surveyed stores, the assortment of sweets is identifi ed as expanded. The most complete and deep assortment of sweets is presented in the Auchan store: it has a lot of original brands, including own brands and their modifications. All surveyed stores are characterized by deepening as a general direction of the assortment policy, with such additional directions as renewal and improvement in Auchan.