The Potential of Brazilian Beef Production from the Perspective of Effectiveness and Efficiency

Abstract

The general objective of the research is to analyze the national bovine protein market in order to compare the Brazilian production and productivity in relation to the main world producers of bovine livestock, in order to discuss, under the prism of effectiveness and efficiency in the perspective of rural administration. For the analysis procedure of this work, the SWOT Matrix tool was applied, focusing on the criteria of "strength", "weakness", "threat" and "opportunity". Based on the results found in the research, it was possible to conclude that Brazil has significant chances of growth for this sector of the economy, but it will only be able to sustain itself in this market when efficiency is also part of the decision-making process. Based on the SWOT Matrix, it was observed that the “strength” of the country in this segment is concentrated, in general, in the significant available agricultural production areas and in the hegemonic technologies existing at the national level. In the field of “weakness”, it was observed that the concentration of technologies in a certain group of rural producers reduces the diversification of production technologies, which may represent a loss of competitiveness in certain market niches, mainly in those more demanding sectors. In addition, high production costs were also perceived as a “weakness” that impacts the country's competitive power. The “opportunities”, on the other hand, are more linked to the growing global demand for food, placing Brazil at the forefront of food on the planet. The “threats”, in turn, observed in this study are linked to food safety and more demanding production criteria in competitive markets, which impose, in the Brazilian reality, the need to adopt a strategic vision and greater investments in science and technology, aiming to improve the development, in the national territory, of technologies more adapted to the realities of different biomes, such as the Amazonian biome.
 Keywords: Effectiveness, Efficiency, Livestock, Cattle, Brazil.