Abstract
In view of the high importance of innovations in modern society, subjects of economic activity can not depend on the creative insights of outstanding personalities. Creativity has to become a sustainable resource of value increase. Three modern methods of structuring and assessing the creative capacity of personnel for innovative goals are considered in the article: the innovative-adaptive approach of M. Kirton, the profile of creative solutions to the problems of M. Basadur and the concept of mixed styles by J. Puccio.
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