Abstract
This theoretical essay presents a bibliographic research about language and strategy-as-practice by middle management with the goal of answer the research question: how does language contribute with the strategy implementation by middle manager? The middle management studies and language concepts were regarded into a theoretical essay where the language and strategy-as-practice paradigms are confronted. We understand that language can be reckoned as a central character to be studied concerning middle managers work playing different roles that can be assumed as: championing alternatives, facilitating adaptability, synthesizing information and implementing deliberate strategy and through language that the multiple languages can be adapted and the strategizing work can be done. The implications of this essay limit itself by the theoretical and not empirical aspect, but it opens ways to future research lines, theoretical or empirical studies, that can contribute to this study field or to middle manager strategizing practices researches.
Highlights
Middle-manager dealing with top-down and bottom-up information, exerts speech, using the language so that information fits the organizational context, request and produce the desired effects, aligned with the strategic intentions
We propose the research question: How does language contribute to the strategy implementation by middle manager?
The section: language and strategy as practice and subsection: the role of middle manager and language, in which we discuss how the study of language contributes to strategy as practice studies and in which way language contributes to strategy implementation by middle manager, the section concerning to the language contribution study in strategizing by middle manager, which makes a synthetic appreciation of the concepts presented in this essay and its contribution to a possible answer to the research question proposed
Summary
Middle-manager dealing with top-down and bottom-up information, exerts speech, using the language so that information fits the organizational context, request and produce the desired effects, aligned with the strategic intentions. Floyd and Wooldridge (1992) defined a typology in which middle manager, in strategic exercise, assumes roles of championing alternatives, facilitating Adaptability, synthesizing information and implementing deliberate strategy. To perform these roles, middle manager handles the top-down and bottom-up information in strategy formation process, acting in an articulated manner regarding to the language behind the communication involved in the strategizing process. Middle manager handles the top-down and bottom-up information in strategy formation process, acting in an articulated manner regarding to the language behind the communication involved in the strategizing process In this way, we propose the research question: How does language contribute to the strategy implementation by middle manager?. The section: language and strategy as practice and subsection: the role of middle manager and language, in which we discuss how the study of language contributes to strategy as practice studies and in which way language contributes to strategy implementation by middle manager, the section concerning to the language contribution study in strategizing by middle manager, which makes a synthetic appreciation of the concepts presented in this essay and its contribution to a possible answer to the research question proposed
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