Abstract
Micro, small and medium-sized enterprises play an important role in the Mexican economy, mainly in the generation of jobs and their contribution to the gross domestic product. The national development plan 2012-2018 sees them as a strategic lever for national development and the generation of well-being. However, government support has not been sufficient, in part because of the effects of the recent global economic crisis. Therefore, it is necessary to look for different strategies that contribute to their development, avoiding their stagnation and in many cases disappearance. In response to this problem, the present research was born with the purpose of contributing to these economic units by adapting the Canvas business model as a tool that contributes to its competitiveness.
Highlights
Micro, small and medium-sized enterprises are of great importance in the economy and in employment at national and regional level, in both industrialized and lessREBRAE, Curitiba, v.11, n. 2, p. 294-310, may/aug., 2018Adaptation of the canvas model as a competitive tool for the MSMES of Lázaro Cárdenas, Michoacán developed countries
Faced with the country's uncertainty as a result of the massive deportation of immigrants and the renegotiation of the North American Free Trade Agreement, the MSMEs require besides government support for their development, strategies that contribute to their competitiveness, generating new entities and the growth of existing ones, favoring indicators on employability
This is how the idea of researching and adapting the Canvas method for its application in Lázaro Cárdenas, Michoacán's MSMEs was born as a tool that contributes to its competitiveness
Summary
Small and medium-sized enterprises are of great importance in the economy and in employment at national and regional level, in both industrialized and less. One of the main characteristics of MSMEs is that they are family businesses and are generally run by one or more of their members, lacking a formal structure and the necessary knowledge to establish processes that develop their competitiveness, in an increasingly globalized environment This simple, precisely-tailored application model can become an alternative for new or existing entrepreneurs to visualize and shape a successful business plan. Business models are a response in a given time and space, meeting the needs identified by the authors, but represents a basic tool for their adaptation in different economic, social and cultural environments and scenarios This is how the idea of researching and adapting the Canvas method for its application in Lázaro Cárdenas, Michoacán's MSMEs was born as a tool that contributes to its competitiveness
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