The Implication, Current View and Approach in Facing Covid-19 Pandemic among Resort Entrepreneurs in Pangkor: A pilot study

Abstract

The business resort owner is one of the groups hugely impacted by the Covid-19 pandemic. This article aims to determine the pandemic's implications for business resort owners and whether they have taken any new strategies or changes for the survival of their business. A total of seven business resort owners in Pulau Pangkor have been interviewed via focus group discussion as a pilot study. The paper also aims to discover their current view and approach to facing the pandemic to ensure their survival in business. Keywords: Covid-19, business resort owner, business, strategy eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i20.3625