Survival Strategy of Indonesian Tourism Business Actors during Covid-19 Pandemic

Abstract

The restriction to travel during the Covid-19 pandemic made an economic loss for business tourism actors. This paper aims to identify and explain the survival strategy of tourism business actors during the Covid-19 pandemic in 2020 and 2021 in Karimunjawa Island, Central Java. Qualitative research was employed in this study. The data collection was conducted through interviews, focus group discussion, observation, and document analysis. The results show that the impact of the Covid-19 pandemic on Karimunjawa Island made tourism business actors lose their jobs and income. Most tourism business actors used their savings to survive and find other jobs possible. Keywords: Covid-19 pandemic; Karimunjawa island; survival strategy; tourism business actors eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI8.3919