Abstract
This study delves into Near Field Communication (NFC) mobile payment for Kuala Lumpur's public transit, focusing on public Awareness and attitudes. Through an online survey, 333 completed responses were gathered from Kuala Lumpur residents. Statistical analysis, including Cronbach's Alpha Reliability Test, Spearman's Correlation Coefficient Analysis, Descriptive Analysis, and Multiple Linear Regression Analysis revealed significant positive correlations between Awareness, Attitude, and NFC adoption for public transportation. Results highlight a strong association between Attitude and NFC adoption inclination, indicating widespread Awareness and favorability. These insights are crucial for policymakers and stakeholders implementing NFC technology in Kuala Lumpur's public transport system.
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