Abstract
This study aims to assess social media use's impact on university students' self-esteem. Social media factors that affected the self-esteem of university students were investigated based on the daily time spent on social media. Data were collected using a questionnaire. Self-esteem was measured using the established Rosenberg Self-Esteem Scale. The stratified sampling technique was deployed to select 335 undergraduate university students for this study. Descriptive analysis was performed to analyze the demographic details of the response data collected, including age and social media usage. Correlation and regression analyses were executed using SPSS software to test the correlations between social media factors and self-esteem among undergraduate scholars. As a result, students’ self-esteem among the scholars was significantly affected by their time spent on social media. I recommend that further studies be conducted to investigate the main factors that affect the student’s self-esteem and regard for university scholars.
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