Abstract
This article analyzes the image of mother in the Russian and Tuvan languages based on the results of associative experiment. The key goal of this cross-cultural research is consists in comparison and determination of the constant meanings underlying this image and its ethnocultural peculiarities in the linguistic consciousness of native speakers of multi-structural languages. The object of this research is the verbal associations for the stimulus word “mother” in the linguistic consciousness of the Russian and Tuvan people. The empirical material is acquired in the course of experimental methods and viewed from the perspective of the fragments of linguistic consciousness, which reflect the image of the world of a particular culture. The practical value of the work is defined by the relevant contrastive study of the lexicon from the category of universal images, as well as by possibility of application of the obtained results in translation studies, cross-cultural communication, linguoculturology, and lexicography. The scientific novelty lies in carrying out a psycholinguistic interpretation of the associative fields "mother" and “ie”, examination of their field stratification, comparison of fragments of the core of linguistic consciousness of the Russian and Tuvan people. The selected image id describe through the prism of its archetypal nature. The conducted analysis reveals that the perception of a particular stimulus word in linguistic consciousness of a person is impacted not only by ethnic and sociocultural factors, but by the corresponding language norms as well.
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