French color denotations of shades of yellow and their correspondences in the Russian language

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The article is devoted to the comparative analysis of color denotations of shades of yellow in French and Russian, taking into account their semantics, usage and cultural specifics. The relevance of the research topic is conditioned by the fact that media texts reflect the changes in tastes and form the aesthetic perception with the mediatization of modern society. The object of the research: the system of color denotations. The subject of the research: ways of expressing shades of color in French. The aim of the study is to identify lexical features and ways of nominating shades of yellow color in media texts in French, as well as to find their equivalents in Russian. The author studied monolingual and bilingual dictionaries, specialized design websites, media texts and advertising materials of the 2020s, fiction texts. The semantic and stylistic analysis of the selected sixty shades of yellow was carried out, the influence of cultural and historical factors on their occurrence and use was studied, and a continuous sampling of lexemes from media texts devoted to interior design was carried out. Frequency analysis revealed the most used shades of this theme, such as saffron, lemon, amber and mustard. Structural differences revealed: in French, shades are more often formed using the main color, while in Russian the shade stands in the first place. The results of the study are relevant for the study of intercultural communication, translation of media texts and lexicographic description of color denotations. The novelty of the work lies in the identification of unique French color denotations that have no exact analogues in Russian and the analysis of their use in modern media texts. Conclusions are drawn about the linguistic and cultural specifics of nomination of shades of yellow in both language cultures and their influence on the perception of aesthetics in general.