Abstract
Tourism is growing very rapidly with the development of technology, especially information technology .Through information technology people can easily get access to information about various destinations and tourist attractions as well as hotel by online media communication. Therefore, this study was trying to use social media such as facebook and twitter, where both social media were widely used by companies engaged in tourism in the world as well as in Bali. Internet consists of several websites, but the most effective one to conduct the research on tourism such as webseries 2.0 or commonly called as social networking media. Social medias - Facebook and Twitter - both were wildly used by the companies running in the sector of tourism in Bali, such as Hotels, Villas, Restaurants, Spas, Travel Agents, Airlines, and Tourist Attraction Managements, to advertised their products and services in their respective field. Through those social media, tourists will be able to access the comments or reviews about the companies. The problem raised in this research is how Bali’s tourism data in social networking media were used and considered, and how was the image of Bali’s tourism in their point of viewbased on the research. The method used here was descriptive qualitative method which describes this phenomenon descriptively by analyzing the obtained comments on social networking media such as facebook and twitter, and then classified in the form of comments positive, negative, and unidentified comment. Afterwards comments were re-analyzed through 4A Approach which consist of Attraction, amenities, Ancillary, and Accessibility. Data which has been obtained re-analyzed via the data obtained from the homepage of (TripAdvisor and Agoda.com). In addition, to strengthen the research data obtained from the homepage of TripAdvisor and Agoda.com , then it has been elaborated on the point rating system which indicatedthat the company were registered in both of those social networking media such as Hotel, Villa, SPA, restaurants, travel agents, airlines, media, tourist attraction management has a good rating result, and it has represented that the image of Bali tourism has a good rank in the eyes of local and international tourists. This data was also strengthened by the existence of empirical studies where there were the data from a hundred tourists came to Bali both locally and internationally has filled out the questionnaire about Bali in order to obtain maximum results on the image of Bali tourism. The results showed that, social networking media were effectively used in this study. Many companies in Bali used facebook and twitter. In addition, Bali Tourism image placed in positive rank on both of social networking sites, and it was gained by the results of questionnaires spread towards the visitor.
Highlights
BackgroundTourism in Bali was magnificent in the eyes of the international world, this beautiful island could attract millions of tourists both foreign and domestic, and this fact was annually obtained from the Central Bureau of Statistics of Bali Province
Based on data from the Central Bureau of Statistics of Bali Province stated that the arrival of foreign tourists to Bali in April 2015 reached 313.763 people, with foreign tourists who come through the airport as many as 309.888 people, and that through sea ports amounted to 3,875 people
One hundred sample company engaged in the field of tourism in Bali ware taken which consists of 50 companies that have an official account on Facebook, and 50 companies that have an official account on Twitter with the division on social networking account Hotel 5-star, 3&4 star hotels, restaurant, media, SPA, villas, Airlines, travel agents and tourist attraction
Summary
Tourism in Bali was magnificent in the eyes of the international world, this beautiful island could attract millions of tourists both foreign and domestic, and this fact was annually obtained from the Central Bureau of Statistics of Bali Province. Kompastravel.com year 2015 states that Bali in 2015 occupy the second rank as the best tourist destination after the Galapagos Islands of Ecuador, this gives an assurance that Bali is highly prioritized as the world tourist destinations by foreign tourists from all over the world. Based on data from the Central Bureau of Statistics of Bali Province stated that the arrival of foreign tourists to Bali in April 2015 reached 313.763 people, with foreign tourists who come through the airport as many as 309.888 people, and that through sea ports amounted to 3,875 people. The existence of the Internet has an impact on the transformation of technology and the global economy where the virtual world can familiarize between consumers and the existence of the businessman in the tourism world as the providers of goods and services
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